Sr. Segment Marketing Manager


At Ecolab, making the world a cleaner, safer place is our business. We are committed to growth and to providing our customers with the most effective and efficient cleaning, food safety, and infection control programs available. We believe that our Marketing Department is one of the keys to our success. Marketing roles at Ecolab are very challenging and involve diverse skills and responsibilities. As a marketing function we are committed to driving growth while providing individuals with a range of developmental career opportunities. The members of our marketing team have an opportunity to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.

Position Details

Sr. Segment Marketing Manager
Twin Cities Metro
St. Paul, MN

The Institutional North America Marketing team is seeking a Senior Marketing Manager to lead the Institutional Facilities (education, government, and commercial spaces) go-to-market segment growth strategy with a focus on delivering customer value through profitable, targeted programs and incremental innovation, inclusive of key chemistry and equipment programs, digital platforms and new business models to accelerate business growth. This role will enhance Ecolab brand presence and industry influence in the Facilities segment through proactive partnership with industry relation team and key industry groups. Additionally, this role will be responsible for guiding the development and execution of the strategy for the Institutional business’ floor care and hand hygiene portfolios. Finally, the role will be expected to build alignment across divisions and functions, present to and gain support from Executive Management, and execute through close collaboration with internal and external stakeholders.

Main Responsibilities:

Lead Facilities segments strategy and sales activation

  • “Own the segment” having in-depth understanding of what’s happening now with market and customers as well as anticipating what the future will look like 
  • Develop and execute short term, annual and multi-year Business Strategies to achieve sales targets for the Facilities segments. 
  • Create segment level value proposition and go-to-market strategy 
  • Be the “voice” of the segments by setting strategies and execute plans for commercialization of new programs in partnership with other segment teams, distribution marketing, Marketing Communications and Portfolio/Innovation teams 
  • Partner with sales and customers to capture customer problems and opportunities, and leverage those insights with the innovation and portfolio teams for future innovation requirements (product, service and digital) 
  • Lead development of segment and business reviews; work closely with other segment leaders to ensure broad alignment of strategies and execution plans 
  • Build the Ecolab brand within the Facilities segments, including developing strategy and partnership plans for key industry associations and top customers 
  • Be accountable for growth in the Facilities segments and partner with the Facilities SBU, Global Corporate Accounts, and NA Corporate Accounts teams as well as the Field Sales and Distribution teams and Marcomm to define effective sales and customer activation strategies and initiatives to drive customer gain and solution penetration 
  • Develop the Facilities innovation strategy and pipeline both near-term and long-term (3 – 5 yrs)

Lead portfolio strategies for Floor Care and Hand Hygiene categories

  • Lead portfolio strategy for program and product assortment to meet annual sales and profit objectives 
  • Oversee the development and management of category strategies and roadmaps based on segment / channel priorities and technical capabilities to deliver desired customer outcomes through platform innovation and optimization 
  • Partner across functional and sales teams to effectively drive portfolio sales activation
  • Collaborate with Supply Chain and Finance to manage forecasting and planning efforts

Team Building and Talent Development

  • Partner with other Institutional marketing leaders to collaborate on complex projects that span innovation, portfolio management and segment strategy 
  • Build effective cross-functional (Sales, RD&E, Finance, Supply Chain, Regulatory and enterprise teams) & divisional relationships to develop strategic alignment within the business and with key leadership stakeholders to move initiatives forward 
  • Lead, manage the workload and performance of one direct report

Minimum qualifications:

  • Bachelor’s degree and 8 years of professional experience or MBA in Marketing with 5 years of experience
  • 2 years of product marketing and innovation experience
  • Immigration sponsorship in not available for this position

Preferred qualifications:

  • Adept at identifying customer insights and leveraging those insights to build new offering concepts
  • Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery
  • Experience in developing new product launch strategies, including pricing, marketing communications and value proposition development
  • Strong communication and presentation skills, particularly to executive level management and a diverse range of stakeholders
  • High learning agility.
  • Willingness and ability to quickly learn about new technologies.
  • Business-to-business marketing experience
  • Commercial Janitorial Cleaning industry experience
  • Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
  • Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
  • Experience with external innovation, forging 3rd party relationships with potential partners, including start-ups and companies with complementary capabilities


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