Sr. Social Media Strategist

fluent360

About Us:

fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at www.fluent360.com.

https://fluent360.com/


Position Details

Sr. Social Media Strategist
Job
Full-time
8/2/2021
Chicago Illinois
Chicago, IL

The Sr. Social Media Strategist will be responsible for constructing social listening queries in response to the current environment around the brand to monitor social buzz and potential risks. They are responsible for deciphering what is important, meaningful data and then compiling their findings into a compelling story with actionable insights.This individual will be proactive, not reactive – keeping an eye open for new opportunities in addition to potential risks.

What you will do:

  • Collaborate with strategy and creative teams to effectively implement insights to enhance content and media decisions and communicate platform technical updates 
  • Social listening tool setup including keywords, query parameters, and dashboards. 
  • Refine query parameter setup to ensure accurate and insightful analysis continues to be available 
  • Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, and influencers 
  • Present findings through charts, tables, and infographics, and provide actionable insights based on concrete data 
  • Stays well-informed of changes in the social media landscape, including tools and practices that will help our clients and agency evolve 
  • Develop and implement comprehensive social media strategy and communications plan to engage audiences 
  • Assist in establishing social media benchmarks for campaign reporting 
  • Help with outreach efforts to influencers and potential partners 
  • Represent fluent360 during client meetings when necessary 
  • Identify the role of social media strategies in the context of paid, earned, owned media 
  • Advise and implement tracking and optimization tools and techniques 
  • Evaluate metrics and proactively provide insights to improve campaign performance or brand goals 
  • Serve as a thought leader to motivate and inspire internal teams around developments in the social media analysis space 
  • Attend workshops, meetings, and other offsite training opportunities related to a client assignment

Qualifications:

  • BS/BA degree in marketing, social media, communications, or another related field 
  • 5+ years in social strategy across multiple platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, blogs, and forums 
  • Highly organized and impeccable attention to detail. Able to deliver accurate reports without grammatical or data errors 
  • Extensive knowledge of social media platforms and tools. Must possess a solid understanding of and have previous experience with content and engagement. Experience with Sprout Social, Meltwater, Cision, Sprinklr preferred 
  • Ability to handle multiple campaigns simultaneously and have excellent personal organization skills and high attention to detail 
  • Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story. 
  • Ability to work well in a collaborative, geographically distributed team 
  • Ability to travel up to 10%

Preferred Qualifications:

  • PR experience 
  • Reputational management experience 
  • Bilingual (Spanish/English) reading and writing fluency 
  • Prior multicultural marketing experience

Agency Benefits & Perks:

fluent360 offers a comprehensive benefits package including medical, dental, and vision insurance, company-paid life/AD&D, short-term and long-term disability, matching 401K, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 14 paid holidays, and flexible schedules.

fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.



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