Sr. Specialist, Media

Mike's Hard Lemonade

We are a private, family-owned business that cares for people and are proud to offer the best tasting products in the industry. In the United States, the Mark Anthony Group pioneered the flavored malt beverage category with the launch of Mike’s® Hard Lemonade in 1999. Today, Mike's has achieved iconic brand status and is the category leader. We are a disruptive innovator and true high performer in the brewing industry.

The Company is a unique blend of entrepreneurial determination and drive with advanced information systems and disciplined focus on creating and making better tasting products that consumers love to discover.

If you are curious, collaborative, focused and thrive in a fast-paced environment and are looking for a long-term role with a company that is transforming the industry – while having some fun - we want you to consider joining our family!

We are grounded in our core values of Sense of Urgency, Authenticity, Simplicity, Humility, and Trust. These come to life everyday through our 5Cs, the 5 core behaviors necessary to be successful here: Communication, Collaboration, Commitment, Competence and Curiosity.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please reach out to careers@markanthony.com for assistance.#

https://www.mikeshard.com/

Position Details

Sr. Specialist, Media
Job
Full-time
5/25/2021
Chicago Illinois
Chicago, IL

Mark Anthony Brands, Inc. is hiring a Sr. Specialist, Media who will be responsible for leading all paid media efforts across the MABI Portfolio. The Sr. Specialist will plan, execute, monitor, report and budget paid media touch points including social, digital, TV, OOH, and print. They will work closely with Brand Teams, Consumer Engagement Teams, and Regional Marketing Teams to develop outstanding paid media support, a key driver to exponential growth.

As a Sr. Specialist, Media,your responsibilities will include:

  • Handle all aspects of planning and execution of paid media campaigns 
  • Lead advanced budgets, planning, bidding, targeting, testing, implementation, monitoring, optimization, analysis, and reporting 
  • Participate with internal partners and external agencies to craft comms and strategic approaches 
  • Run campaign performance and work with partner 3rd parties to ensure outstanding measurement solutions 
  • Develop integrated digital marketing strategies with Brand Marketing and Consumer Engagement Team 
  • Work with creative agencies and internal resources to develop assets and content that serve drive important metrics 
  • Connect with all internal partners on all elements of campaigns, including performance, project status, and goals 
  • Recap and facilitate internal feedback to agency partners 
  • Connect with internal Regional Marketing Managers about national media activity and assist with local planning

The Sr. Specialist, Media position is well-suited for you if you:

  • Provide media thought leadership internally and demand with agencies 
  • Act as the lead day-to-day paid media specialist for Media agency and internal partners 
  • Maintain and share up-to-date knowledge of standard methodologies and strategies for paid media 
  • Show high attention to detail and stay organized 
  • Demonstrate analytical skills with strong spreadsheet skills 
  • Think innovatively, ‘out-of-the-box’ problem-solving approach

Qualified candidates will have:

  • Bachelor of Advertising, Marketing/Business, Communication, or related 
  • 5-8 years working experience and a minimum of 3-5 years’ experience in paid media with a focus on digital and social marketing 
  • Extensive knowledge of platforms, including paid search, paid social and display, etc.
  • Experience leading multiple campaigns for multiple brands 
  • Experience with regular reporting, planning, and performance management 
  • Excellent verbal and detailed written communication skills as well as customer service skills 
  • The ability to prioritize multiple tasks under tight deadlines 
  • A proven track record of time management and project planning skills

Relocation Available? No


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