Sr. Strategic Planner

The Sr. Strategic Planner is responsible for brand alignment with creative work and strategy. This role uses customer insight in the multicultural space and utilizes social trends to present creative strategies to clients.

What you will do

• Develop brand strategies, write creative briefs, guide development and presentation of creative work 
• Brief and collaborate with creative and account teams to ensure alignment of strategic direction and creative development 
• Recommends and implements research that will aid in the consumer insight gathering and strategic process 
• Design, conduct and analyze qualitative and quantitative research studies for both insight generation and creative development 
• Develops accurate and insightful conclusions from research data and presents strategy and direction to the client 
• Monitors and interprets cultural and social trends relevant to the client’s business 
• Lead and participate in new business strategies and present ideas at new business pitches

Your experience

• Bachelor’s degree (BA/BS) 
• 5+ years of experience in planning at a creative agency or on a creative brand 
• Advertising agency experience with segment experience targeting multicultural consumers with expertise in the African American consumer mindset 
• Experienced using and interpreting syndicated research 
• Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, whitepapers, and cross-tabulated survey data 
• Ability to effectively present research results to customers, clients, and other agency employees
• Comfortable working with/without supporting teams

Agency Benefits & Perks

fluent360 offers a comprehensive benefits package including medical, dental, and vision insurance, company-paid life/AD&D, short-term and long-term disability, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 14 paid holidays, and flexible schedules.

fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.