Sr. Vice President Marketing

The Sr. Vice President of Marketing is responsible for revenue generation, customer acquisition and brand visibility through the effective execution of performance marketing strategies and campaigns with a strong focus on optimizing performance across digital channels

RESPONSIBILITY LEVEL:

Sets long-term marketing strategy and vision to drive sale of products and services and achieve enterprise growth (10+ years). Responsible for revenue generation, customer acquisition and brand visibility through the effective execution of performance marketing strategies and campaigns with a strong focus on optimizing performance across digital channels. Develops segmentation and customer research strategies that drive revenue growth across all business units and mission performance. Oversees the marketing, brand, and communications functions, services, operations, and initiatives.

As a member of the Executive Team, this role sets broader organizational vision and collaborates cross-functionally partnering with key stakeholders across the organization to align business strategy and drive accountability, ownership, and performance results. Continually aligns financial and operational performance to create ongoing economic value and reports to the Executive Team on all aspects of marketing performance. Typically focuses on projects and initiatives that span 5-10 years, evaluates and monitors market & competitive trends.

PRINCIPAL DUTIES:

1. Accountable for and drives business results by developing and executing comprehensive marketing strategies to drive customer acquisition, engagement, and revenue growth.

2. Oversee the development and execution of short- and long-term brand and communication strategies that in turn influence and drive marketing content creation.

3. Partner with internal business leaders to balance short-term tactical execution & spend with long-term growth strategies. Establishes and oversees implementation of the organization s comprehensive go-to-market and digital strategies aligned with business unit s goals and growth targets through on-brand advertising, campaign deployment and optimization of digital marketing campaigns across various channels, including but not limited to SEO, social media, and email marketing.

4. Serves as senior marketing advisor to senior and executive leadership. Understands customer journeys for Goodwill s varied businesses and has a deep understanding of our target audience's buyer journey, ensuring alignment with marketing strategies.

5. Continually analyzes the competitive and digital landscape, market trends, and customer behavior to inform marketing strategies. Stay up to date with the latest marketing trends, technologies, and best practices, and proactively apply those insights to enhance marketing efforts. Monitor market conditions and continuously adapt campaign strategies to drive revenue to ensure positive financial outcomes and brand advancement.

6. Measure mission, revenue, and margin impact of marketing activity performance by leveraging data-driven insights to measure and optimize marketing performance, drive return on investment, and ensure alignment with established brand standards.

7. Maintains service level agreements for timing service delivery and assesses departmental demands for supplementing internal resources. Accountable for the oversight of the utilization and overall relationships with external agencies/vendors. Partners with procurement department to select and manage external partners, while supporting supplier diversity initiatives. Manage vendor service level agreements ensuring projects are running smoothly, on-time, and within budget.

8. Develops and manages budget to ensure that dollars are allocated and spent effectively and within budget parameters; responsible for maintaining these budgets throughout the year, balancing expenditures, and profitability expectations.

9. Leading and Developing Talent: Directs organizational design for multiple departments and oversees development and training of staff. Ensures ongoing succession planning and development within and outside of unit. Actively networks and sources for positions throughout the organization.

10. Project and Change Management: Establishes project priority and timing, articulates vision for organizational changes. Authorizes use of organizational time, talent, and financial resources to support projects and improvement initiatives. Manages change through effective communication and coaching throughout the organization. Builds and participates in leadership coalition supporting and implementing the change and frequently serves as Project Sponsor for major initiatives.

11. Community Engagement: Demonstrated leadership presence in the community through serving on volunteer boards, steering committees or other community committees that align with our intended impact.

12. Board of Director meetings: provides updates on financials, operations, and progress towards goals for area(s) of responsibility.

13. Responsible for completing all other duties and responsibilities as assigned.

REQUIREMENTS:

1. Bachelors Degree required and a minimum of 10 years experience of progressively responsible Marketing experience in mid to large organizations with multiple business lines. Retail industry experience highly desired.

2. MBA preferred.

3. Experience using data to leverage consumer insights to develop effective marketing programs and campaigns.

4. Proven track record of success in developing, executing, and measuring integrated marketing campaigns that drive revenue growth.

5. Deep understanding of both traditional and digital marketing channels, with experience leveraging data and analytics to optimize performance.

6. Proficiency in marketing analytics tools, advertising platforms, and CRM systems. Strong analytical skills, with the ability to interpret complex data sets and derive actionable insights.