Storytelling Communications Manager

Job Summary:

We’re looking for a proactive writer-editor and project manager to bring Allstate’s strategy and culture to life. The Storytelling Communications Manager oversees the planning, writing and execution of enterprise communications for employees and officers. This job requires outstanding writing and editing skills, business acumen and attention to detail to ensure the content is accurate and compelling.

The Storytelling Communications Manager works in a variety of channels and platforms. This includes providing editorial counsel as well as owning projects from idea to launch to measurement. Relationship building and collaboration are key.

The position reports to the Storytelling senior manager and provides support for critical enterprise communications, such as corporate announcements, key messages for leadership and quarterly earnings communications to employees and agents, working closely with teams supporting the CEO, finance, human resources and business transformation.

The Storytelling team is focused on how we can most effectively engage and influence stakeholders, including 50,000+ employees. We make sure everything we communicate is part of a single, clear, compelling storyline – about who we are, what we do, where we’re going and why. We tell Allstate’s story in a way that resonates. We use research and insights to empathize with stakeholders and communicate with them in a way that engages their hearts and minds.

The Corporate Brand department creates value by building and protecting Allstate’s reputation. We drive action and advocacy among key stakeholders by telling Allstate’s story. We’re talented, creative, passionate and strategic individuals who work together to achieve common goals.

General Responsibilities:

The Communications Manager in Corporate Brand leads communication initiatives for the department that accelerate Allstate’s competitive advantage through reputation, increase confidence in Allstate’s business strategy and create a more purpose-driven culture.

Key Accountabilities:

• Storytelling and Content Creation: Be curious. Find story ideas that raise awareness of Allstate as an innovative, customer-centric and caring company. Write content that builds on our corporate and stakeholder narratives. 
• Strategic Planning: Develop, plan and implement engagement plans for one or more stakeholders (employees, consumers, customers, agency force, opinion leaders and investors) to enhance Allstate’s reputation overall and by individual stakeholder. 
• Strategic Communication Counsel for Business Leaders: Build relationships and provide communication counsel to senior business leaders. Translate enterprise priorities into internal/external actions that support stakeholder engagement and/or build and protect Allstate’s reputation. 
• Data-Driven Decision Making: Use stakeholder data and analytics to monitor the effectiveness of internal/external communication and engagement plans, and recommend enhancements. 
• Champion of Culture: Support communication plans and tactics to help create an inclusive, empowering and purpose-driven corporate culture aligned to and supportive of Allstate’s corporate strategy and narrative. Model effective change behaviors to encourage others through change.

Supervisory Responsibilities:

There is the potential for the role to supervise, support, lead and develop direct reports, including ongoing performance management, succession and development.

Education and Experience:

• Bachelor’s degree required, preferably in communication, marketing, journalism or related field. Master’s degree preferred. 
• 7-10 years of experience in corporate communication or public relations preferred; insurance or financial services business acumen a plus.

Certificates, Licenses, Registrations:

• None Required

Compensation offered for this role is $100,400.00-$159,575.00 per year and is based on experience and qualifications.