Storytelling Communications Manager


The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, Inclusive Diversity & Equity and collective success are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team to serve customers and communities.

Everything we do at Allstate is driven by a shared purpose: We empower customers with protection to help them achieve their hopes and dreams. For more than 91 years, we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. To improve society, we engage on climate change, data privacy and equity through our business practices and The Allstate Foundation, which helps over 10,000 nonprofit organizations. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow trends. We set them.

Position Details

Storytelling Communications Manager
Northern Illinois
Remote, IL

Job Summary:

We’re looking for a proactive writer-editor and project manager to bring Allstate’s strategy and culture to life. The Storytelling Communications Manager oversees the planning, writing and execution of enterprise communications for employees and officers. This job requires outstanding writing and editing skills, business acumen and attention to detail to ensure the content is accurate and compelling.

The Storytelling Communications Manager works in a variety of channels and platforms. This includes providing editorial counsel as well as owning projects from idea to launch to measurement. Relationship building and collaboration are key.

The position reports to the Storytelling senior manager and provides support for critical enterprise communications, such as corporate announcements, key messages for leadership and quarterly earnings communications to employees and agents, working closely with teams supporting the CEO, finance, human resources and business transformation.

The Storytelling team is focused on how we can most effectively engage and influence stakeholders, including 50,000+ employees. We make sure everything we communicate is part of a single, clear, compelling storyline – about who we are, what we do, where we’re going and why. We tell Allstate’s story in a way that resonates. We use research and insights to empathize with stakeholders and communicate with them in a way that engages their hearts and minds.

The Corporate Brand department creates value by building and protecting Allstate’s reputation. We drive action and advocacy among key stakeholders by telling Allstate’s story. We’re talented, creative, passionate and strategic individuals who work together to achieve common goals.

General Responsibilities:

The Communications Manager in Corporate Brand leads communication initiatives for the department that accelerate Allstate’s competitive advantage through reputation, increase confidence in Allstate’s business strategy and create a more purpose-driven culture.

Key Accountabilities:

  • Storytelling and Content Creation: Be curious. Find story ideas that raise awareness of Allstate as an innovative, customer-centric and caring company. Write content that builds on our corporate and stakeholder narratives. 
  • Strategic Planning: Develop, plan and implement engagement plans for one or more stakeholders (employees, consumers, customers, agency force, opinion leaders and investors) to enhance Allstate’s reputation overall and by individual stakeholder. 
  • Strategic Communication Counsel for Business Leaders: Build relationships and provide communication counsel to senior business leaders. Translate enterprise priorities into internal/external actions that support stakeholder engagement and/or build and protect Allstate’s reputation. 
  • Data-Driven Decision Making: Use stakeholder data and analytics to monitor the effectiveness of internal/external communication and engagement plans, and recommend enhancements. 
  • Champion of Culture: Support communication plans and tactics to help create an inclusive, empowering and purpose-driven corporate culture aligned to and supportive of Allstate’s corporate strategy and narrative. Model effective change behaviors to encourage others through change.

Supervisory Responsibilities:

There is the potential for the role to supervise, support, lead and develop direct reports, including ongoing performance management, succession and development.

Education and Experience:

  • Bachelor’s degree required, preferably in communication, marketing, journalism or related field. Master’s degree preferred. 
  • 7-10 years of experience in corporate communication or public relations preferred; insurance or financial services business acumen a plus.

Certificates, Licenses, Registrations:

  • None Required

Compensation offered for this role is $100,400.00-$159,575.00 per year and is based on experience and qualifications.

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