Strategic Analyst

FCB Chicago

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).

Position Details

Strategic Analyst
Chicago Illinois
Chicago, IL

At FCB Chicago, the Strategic Analyst plays an essential role in transforming data insights into more effective interactions between brands and consumers. Leveraging a wide range of data sources and analysis techniques, the Strategic Analyst identifies key insights that provide the strategic foundation for marketing solutions.

the position:

  • Works with numbers, trends and data 
  • Performs analyses, translating data into reports and dashboards consistent with marketing plans and business needs 
  • Assists in the development of new marketing programs and enhances current campaigns to meet performance objectives 
  • Gathers and updates necessary marketing program information and communicates to appropriate parties 
  • Analyzes and mines large data sets, both client-specific and syndicated research 
  • Collaborates with Creative, Planning, Account Management and other departments

the personality:

  • Bachelor’s Degree in Business, Marketing/Advertising, Computer Science, Statistics or related fields 
  • Naturally curious and passionate about numbers, data, insights and applications to advertising 
  • Excellent quantitative skills and ability to interpret data from multiple sources; proficient in Microsoft Excel, Access and PowerPoint 
  • Experience with analytical tools (SPSS, SAS, SQL, Tableau) or research resources (Forrester, Simmons) a plus 
  • Possesses clear and persuasive communication skills—written and verbal 
  • Able to manage multiple assignments and deliver projects on schedule 
  • Is a team player but also able to work independently

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