Strategic Digital Media (Programmatic) Manager

BVK - Birdsall Voss & Associates

Birdsall Voss & Associates (bvk) is a nationally-recognized advertising and marketing communications firm located in Milwaukee. We offer a full spectrum of services including Account Service, Branding, Creative, Graphics, Marketing, Media, Public Relations, Research, Pre-Press and Strategic Planning. We have a wide variety of clients such as healthcare, education and travel. 

bvk is EOE/M/W/Vet/Disability.

Position Details

Strategic Digital Media (Programmatic) Manager
Southeast Wisconsin
Milwaukee, WI

The programmatic manager is responsible for overseeing and helping launch, and manage, campaigns using demand-side platforms and social media platforms to deliver positive outcomes for our clients. An ideal Programmatic Manager is a self-starter, numbers-oriented, analytical thinker who is able to creatively leverage data to drive results and achieve client goals and objectives while overseeing a group of individuals with programmatic trading responsibilities.

bvk is EOE/M/W/Vet/Disability.

Team leadership:

  • Oversee small group of programmatic and social traders and provide mentorship/training and guidance. 
  • Provide strategic input to digital planning / buying team and lead trading desk practice from the standpoint of an internal vendor/partner.

Campaign Management & Optimization:

  • Implement and manage day-to-day programmatic buys across multiple Demand Side Platforms and social media platforms in a self-service manner. Includes, but not limited to, setting bid strategies, performance monitoring, identifying and implementing optimizations (by target audience, content, geographic area, etc), providing proactive recommendations and program insights. 
  • Deliver actionable audience and optimization-based insights at agreed-upon cadence. 
  • Analyze 1st and 3rd party data to create custom audience segments for cross-channel use 
  • Work closely with brand teams to provide insights and recommendations that align with, or enhance, strategy/business goals. 
  • Understand performance objectives and KPIs, and develop successful programmatic strategies. 
  • Serve as an expert on all aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks 
  • Collaborate with Tech, Data, and Inventory partners to ensure that features, assets, and other elements necessary to successfully utilize their products are properly executed and delivered in a timely fashion 
  • Serve as the thought leader at BVK, sharing articles, POVs and incremental opportunities on a regular basis

Type of candidate we're looking for:

  • Strategic thinker and business sense
  • Strong inter-personal skills
  • Some team leadership experience
  • Positive and proactive working style
  • A strive for excellence

The Programmatic Media Manager must have solid understanding of the programmatic buying landscape and have hands-on experience building and optimizing campaigns. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.

  • Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for multiple years. Preferred experience with using The Trade Desk, Adelphic, Basis (Centro), and Salesforce DMP. 
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics 
  • Working knowledge/experience in setting bid strategies across RTB and PMP (private and preferred) inventory 
  • Proven technical and analytical aptitude, with a curiosity for testing and innovation 
  • Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis 
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details 
  • Proactive mindset and the ability to meet multiple objectives in a fast moving, entrepreneurial environment 
  • BA/BS in advertising, marketing, business or related field required

Salary commensurate with experience. Comprehensive benefit package including medical, dental, life, 401(k), flexible spending, short and long term disability, and paid vacation/personal/sick/holiday. We offer a casual and fun working environment.

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