OEM Strategy Development: Develop and implement comprehensive strategies tailored to OEM Industry Market Segments, aligning with our goals and market trends.
Market Analysis: Conduct in-depth market research to identify new opportunities, assess competition, and understand customer needs.
Industry relationship development: Build direct knowledge of important OEM partners, understanding their unique requirements and position our products and services using the voice of the customer.
Product Positioning: Work with the product management team to ensure our offerings align with OEM segment needs and help define product position.
Marketing Campaigns: Build marketing campaigns working with the Portfolio Marketing team, including digital marketing, content creation, trade shows, and other promotional activities, to build awareness and demand within the OEM market.
Return on investment Analysis: Analyze the effectiveness of marketing programs, ensuring that they deliver results according to goals.
Budget Management: Manage the OEM strategic marketing budget, aligning and allocating resources to achieve the best results.
Team Leadership: Work with a team of marketing professionals, providing guidance to our group.
Reporting: Provide regular reports and updates on OEM marketing performance to industry marketing, and sales leadership.
Product Launch: Develop plans with Portfolio Marketing to grow share with major project launches within Industry Marketing across all regions. Partner to improve the product portfolio to develop products considering regional customer, differentiation, pricing, supply chain, and regulatory dynamics.