Strategic Marketing Manager-OEM/Machine Builders

Rockwell Automation

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers – amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility – our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Position Details

Strategic Marketing Manager-OEM/Machine Builders
Southeast Wisconsin
Milwaukee, WI

As the Original Equipment Manufacturers (OEM) Strategic Marketing Manager at Rockwell, you will help shape and implement our marketing strategies for OEM/Machine Builder strategies and partnerships. You will improve growth and expand our market presence within the OEM/Machine Builder segment. We are looking for a combination of strategy, creativity, and an understanding of the market landscape. You will manage the development of marketing strategy and programs to maximize customer demand and sales growth for Rockwell Automation's OEM Ecosystem across all industry markets. You will report to the Global Industry Strategy and Marketing Director and collaborate with multiple internal organizations and professionals at multiple levels, globally, including Regional Sales & Marketing, Industry Teams, Business Units and Portfolio Marketing Function. This role is a remote friendly position within the Global Marketing Team.


OEM Strategy Development: Develop and implement comprehensive strategies tailored to OEM Industry Market Segments, aligning with our goals and market trends.

Market Analysis: Conduct in-depth market research to identify new opportunities, assess competition, and understand customer needs.

Industry relationship development: Build direct knowledge of important OEM partners, understanding their unique requirements and position our products and services using the voice of the customer.

Product Positioning: Work with the product management team to ensure our offerings align with OEM segment needs and help define product position.

Marketing Campaigns: Build marketing campaigns working with the Portfolio Marketing team, including digital marketing, content creation, trade shows, and other promotional activities, to build awareness and demand within the OEM market.

Return on investment Analysis: Analyze the effectiveness of marketing programs, ensuring that they deliver results according to goals.

Budget Management: Manage the OEM strategic marketing budget, aligning and allocating resources to achieve the best results.

Team Leadership: Work with a team of marketing professionals, providing guidance to our group.

Reporting: Provide regular reports and updates on OEM marketing performance to industry marketing, and sales leadership.

Product Launch: Develop plans with Portfolio Marketing to grow share with major project launches within Industry Marketing across all regions. Partner to improve the product portfolio to develop products considering regional customer, differentiation, pricing, supply chain, and regulatory dynamics.

The Essentials – You Will Have:

  • Bachelor's degree 
  • Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

The Preferred – You Might Also Have:

  • Bachelor's degree preferably in engineering or marketing 
  • Typically requires at least 5-10 years of experience with OEM/Machine Builder Marketing strategy development. 
  • Sales experience with OEM/Machine Builders. 
  • Experience in the OEM/Machine Builder space for the automation market. 
  • Experience developing successful marketing strategies in the OEM segment. 
  • Experience with the OEM industry companies and market trends. 
  • In-depth expertise in discrete manufacturing and continuous process automation. 
  • Need the ability to provide leadership in a matrixed company structure. 
  • Experience using online tools to create marketing plans and track results. 
  • Experience working on long-term strategies and ensuring short-term outcomes. 
  • Experience developing multi-year plans and ensuring implementation. 
  • Expertise conducting executive updates. 
  • Global mindset and able to work with a global organization.

What We Offer:

  • Health Insurance including Medical, Dental and Vision 
  • 401k 
  • Paid Time off 
  • Parental and Caregiver Leave 
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

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