Strategic Marketing Manager

Rexnord

The Company:

Headquartered in Milwaukee, Rexnord is a concentrated multiplatform industrial leader with exceptional and trusted brands that serve a diverse array of global end markets. Every day approximately 7,000 associates across the globe work to deliver smarter solutions to our customers and create long-term value for our shareholders. Simply put, we advance the efficient use of resources by Solving Smarter.

Business Unit:

Our Process & Motion Control platform supplies highly-engineered mechanical and digi-mechanical component solutions for complex production systems where reliability is critical, and the costs of failure or downtime are high.

https://rexnordcorporation.com/en-US/

Position Details

Strategic Marketing Manager
Job
Full-time
7/8/2020
Southeast Wisconsin
Milwaukee, WI

Position Summary:

Manages, develops and implements marketing activities to maximize sales of an assigned product or brand.

Responsibilities:

  • Identify and manage the development of omni-channel product marketing campaigns at targeted audiences within your assigned verticals or application-types 
  • Collaborate with product marketing / marcomm team to interpret, report out, and improve campaign efficacy over time 
  • Perform primary and secondary research projects to grow institutional knowledge of the competitive landscape in support of product lifecycle management, development of value propositions & positioning statements, identification of niche markets, and competitive pricing strategies 
  • Partnering with product management, ideation, creation, presentation, and champion of new product or market growth opportunities 
  • Support mid-to-long term revenue strategies with business development team through improvement of lead generation process, creation of funnel management tools, and creating a coherent linkage between business development, sales, and marketing initiatives 
  • Development and maintenance of playbooks which articulate key features (differentiators) of products, communicate value props based on personas, and other items which help improve field sales efficacy

Leadership Competencies:

  • Excellent analytic, communication, presentation, & facilitation/training skills 
  • Fluent in computer skills (spreadsheets, PowerPoint, etc.). 
  • Demonstrated proficiency in time and project management. 
  • Ability to influence and lead change throughout the organization. 
  • Team oriented with the ability to influence others. 
  • Passionate about problem solving and executing improvements within the business

Experience and Skill Required:

  • Bachelor’s Degree 
  • 4 years of experience 
  • Familiar with a variety of the field's concepts, practices and procedures 
  • Relies on experience and judgment to plan and accomplish goals 
  • Performs a variety of tasks 
  • May lead and direct the work of others 
  • A wide degree of creativity and latitude is expected

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