Supervisor, Social Media

POSITION SUMMARY:

The Supervisor, Social Media is responsible for creating an enterprise-wide organic social strategy across owned social media channels including Facebook, Instagram, LinkedIn, Twitter, and TikTok, as well as evaluating opportunities to expand our social media footprint in emerging platforms to engage new audiences. In collaboration with the integrated campaigns manager, this role is responsible for maintaining integrity of the Be The Match brand through multi-audience campaigns, and leads team members responsible for creating audience-specific social media campaigns to drive vertical business goals. The social media supervisor will ensure their team of marketers deliver on brand, high-quality, and engaging content that contributes to business objectives, and channel health, growth and excellence. This role requires experience serving B2C and B2B business partners and target audiences through social media.

The social media team will manage the organic posts and content calendar, as well as org-wide and partner governance, including recruitment network partners and regional team members, for the Be The Match social presence. This role is accountable for multi-channel campaign integration, inclusive of coordination with the paid media plans developed by vertical marketing partners. This role requires understanding of the role social media plays in the full acquisition, retention, and advocacy cycle, as well as crisis management and customer service. The position can be based in Minneapolis, MN or home-based anywhere in the U.S.

ACCOUNTABILITIES:

• Develops and refines processes that maximize the social media team’s ability to serve as strategic marketing partners within brand marketing team and across Be The Match. 
• Understands the demographics, behaviors and needs of Be The Match’s social communities and target audiences and uses audience insights and analytics to develop and continually refine channel-specific strategies for each social platform. 
• Communicates channels strategies and metrics across all levels and verticals of the organization, specifically with impacted business partners. 
• Supports team members through the assessment of business goals with partners to determine high-impact social strategies for reaching, engaging, and growing audiences through the use of new or existing social channels to meet business objectives. 
• Evaluates new social platforms’ ability to reach and engage target audiences and considers social media governance model as social footprint expands. 
• Develops structure for and champions recommended model. 
• Works with social media marketers to ensure day-to-day execution aligns with strategy. 
• Sustains the integrity of Be The Match social platforms while meeting the needs of business units and championing creative content and campaigns. 
• Works cross-functionally to support communications and social initiatives for key business partners, as well as with agencies to inform their organic and paid social strategies.
• Evaluates success of projects and programs in achieving goals and objectives. 
• Shares key learnings and applies them to future strategy recommendations. 
• Actively participates as a leader in the Brand Stewardship team to ensure the achievement of overall goals and objectives. 
• Maintains and enhances knowledge of communications best practices, emerging trends and new tools and processes, and works to incorporate new ideas into communications tactics. 
• Advocates an understanding of, and compliance to, defined processes; provides guidance and feedback on areas of continuous improvement.

REQUIRED QUALIFICATIONS:

Knowledge of:

• Expert knowledge in social media platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok, and an ability to understand and evaluate the effectiveness of other social media platforms. 
• Expert knowledge in social media analytics and reporting.

Ability to:

• Communicate at all levels of the organization. 
• Demonstrate success at building relationships with diverse internal and external stakeholders. 
• Exhibit critical thinking—ability to see and consider the bigger picture. 
• Demonstrate desire to learn about and try new things that help innovate through the use of social media. 
• Show sensitivity when communicating with various audiences. 
• Demonstrate understanding of legal issues around sharing stories. 
• Exhibit excellent project management skills. Travel as required.

Education and/or Experience:

• Bachelor’s degree in public relations, marketing, journalism, mass communication or related field. 
• Upon evaluation, two years of experience related to the minimum experience may be substituted for the degree requirement. 
• 5 + years previous experience in a social or related digital media role. 
• Agency experience is highly desired.
• Qualified applicants will possess polished and articulate communication skills, the ability to prioritize multiple concurrent tasks and meet tight deadlines, possess strong written and editing skills, be extremely detail oriented and have related marketing experience. 
• The ideal candidate will have prior experience with developing and launching various marketing executions and interest in social marketing (i.e. LinkedIn Campaigns). 
• Proficiency with Microsoft Word, Excel, and PowerPoint, required; Microsoft Project experience, a plus. 
• Experience leading teams and mentoring/coaching employees.