System Director, Marketing

Memorial Health System

One of the leading healthcare organizations in Illinois, Memorial Health System of Springfield is a community-based, not-for-profit corporation dedicated to patient care, education and research. Our more than 6,700 staff members, partnering physicians and hundreds of volunteers are dedicated to improving the health of the communities we have served since 1897. In a year, we serve an average of more than 40,000 inpatients, more than 667,000 outpatients and more than 125,000 patients in our three Emergency Departments. Our highly skilled team has a passion for excellence and is dedicated to providing a great patient experience for every patient every time.

https://www.choosememorial.org/

Position Details

System Director, Marketing
Job
Full-time
Office/WFH
100% remote
4/17/2015
Northern Illinois
Springfield, IL

Basic Function:

  • Develop annual marketing plan and direct successful execution of plan-required marketing campaign strategies for Memorial Health System, its three hospitals and its non-hospital affiliates to grow patient volumes and support the MHS Five-Year Business Strategy. 
  • Direct the development of content, design and production of marketing messages to be placed through all media channels (traditional paid advertising; traditional non-paid advertising (i.e., direct mail); special events; on-site promotional messaging (i.e., posters; banners; patient handouts); Web-based and online platforms; social media; special events, meetings and other venues (to support intra-health system cross marketing of key MHS services). 
  • Direct the priorities and performance of the Health System marketing, graphic design and website/online marketing staff. 
  • Direct, coordinate the development and management of annual marketing budget. 
  • Develop and maintain excellent working relationships with Public Relations and Communication staff; allied staff (Print Shop; Photography; other); Health System clients; and external marketing and advertising agency partner and other vendors. 
  • Closely coordinate efforts with, and provide necessary support to, System Director, Public Relations and Communication and System Director, Planning and Market Outreach to achieve synergy and maximum impact from marketing and communications efforts. 
  • Achieve results consistent with Memorial Health System’s strategic goals and the MHS Marketing Standards of Excellence. 
  • Master’s degree in communication, marketing or MBA required.
  • Minimum of five (5) years’ experience required in marketing and strategic message development for print, broadcast, outdoor, Web, online, social media and direct-to-consumer materials. 
  • Minimum of five (5) years demonstrated leadership experience, preferably in healthcare. 
  • Minimum of five (5) years of supervisory experience and demonstrated success leading marketing team(s). 
  • Excellent and proven critical thinking and problem-solving skills. 
  • Demonstrated excellent and diverse written and verbal communications skills. 
  • Excellent and proven interpersonal, organizational, process facilitation, project and time management skills. 
  • Demonstrated self-starter capable of managing work team quality and productivity. 
  • Demonstrated maturity, positive team impact and strong personal and professional commitment to the MHS Marketing standards of excellence. 
  • Possess a strong personal and professional commitment to Memorial Health System’s mission, vision, values and a Health System culture.

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