Waukesha County Technical College's long-standing commitment to educating students to be productive members of business and industry hasn't changed; it keeps getting stronger. Within the college's more than 130 areas of study, students are developing the skills needed to be competitive in today's job market. Thanks to sophisticated, state-of-the art technology integrated into all WCTC programs, student learning remains on the cutting edge.
WCTC's four schools - the School of Business, School of Health, School of Protective and Human Services and School of Applied Technologies - offer programs that are as diverse as the students we serve. Whether an associate degree, technical diploma or short-term certificate, all programs offer students comprehensive training that provides them with skills that can be immediately applied to the workforce. For those whose sights are set on furthering their education at a four-year college or university, numerous transfer agreements exist.
Business leaders are influential in helping shape the WCTC curriculum as more than 700 advisory committee members ensure that what is being taught in the classroom reflects industry needs. Pair that with instructors who boast extensive work histories and impressive education credentials, and that equals a realistic learning experience that's second to none.
Beyond academics, the resources available - such as Career Development Services, Academic Advising and Student Employment Services - provide support to students at different stages of their education. A comprehensive WCTC education puts student learning at the forefront, personalizing the college experience and ensuring success. So when you think of a fulfilling and relevant college education, think WCTC.
Responsibilities:
- Coordinate activities and schedules for promoting WCTC through digital media, including working with divisions/departments to discuss needs, expectations, information, and design consistent with the College's image. Review information to incorporate for accuracy, clarity, readability, and overall image.
- Develop and maintain all social media platforms, including existing and emerging sites, in accordance with College marketing and public relations efforts.
- Develop new marketing content, design and direction for informational or promotional marketing materials for digital media sites, including email marketing and digital ads.
- Coordinate new College promotions, program information, and content/design updates for the college website. Provides marketing information and materials to IT for programming and maintaining the College's website and portal.
- Produces reports as needed for demographic and utilization data related to web and social media usage. Perform electronic production, maintenance and analytics of social media sites.
- Coordinates all updates, inclusions (i.e.: photography) and needs of official WCTC social media presences with direction from supervisor and other staff assigned to project.
- Manipulate photography/video as needed for internet sites and ensures compliance with government standards for potential students with special needs.
- Participate on College and statewide committees who provide input in establishing objectives, standards, and guidelines for appropriate content and image, and to share ideas and best practices.
- Find and recommend new digital strategies, tools and tactics as they develop.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand and walk.