Marketing Manager

Kalmbach Media Co.

Kalmbach Media produces high-quality consumer magazines, books, and websites covering hobby, special-interest, and leisure-time subjects. Kalmbach sponsors consumer shows, underwrites public television programming in its fields of interest, and enhances customers' enjoyment with consumer initiatives and reference materials. Kalmbach's goal is to be a leader in each of the fields we serve. 

A Great Place to Work

Kalmbach is customer-focused and recognized for treating its customers and employees like VIPs. We believe that everyone we deal with deserves the very finest service, and we make sure that includes our co-workers. It's our way of keeping the small-company "feel" to our ever-growing operation. Kalmbach Media is located in Waukesha, a beautiful western suburb of Milwaukee, Wisconsin. Kalmbach employs about 100 employees in all areas of publishing, from writing and editing to distribution and accounting. We're proud to be one of the most successful hobby and leisure-time publishers in the Midwest, producing Astronomy, Classic Trains, Classic Toy Trains, Discover, Fine Scale Modeler, Garden Railways, Model Railroader, and Trains. Kalmbach offers an excellent benefits package and values work-life balance.

Position Details Marketing Manager
Southeast Wisconsin
Waukesha, WI

Kalmbach Media, an industry leader in entertaining, informing, and inspiring enthusiasts across several markets, is seeking a dynamic, digital savvy marketer to lead marketing efforts for membership and subscription offerings. The Marketing Manager will strategize, develop, and execute a broad range of digital marketing campaigns aimed at growing audience and revenue. This individual will play a lead role in the company’s continued focus on digital growth through interactive marketing campaigns primarily focused on email, website, and social media.

Data is at the core of our strategy development and drives our business decisions. The Marketing Manager will collaborate with teammates on the Consumer Marketing Team to deliver smart, data-driven marketing campaigns, measure the effectiveness and adjust strategy based on meeting performance metrics and revenue growth goals.

Job Duties & Responsibilities:

  • Develop multi-platform strategies, specific marketing plans and test plans through multiple sources including email campaigns, promotion on our branded content site, social media, paid campaigns and more. 
  • Manage and execute marketing promotions, including working with internal and external teams on creative development, order pages, testing, and response tracking. 
  • Leverage our extensive in-house database to strengthen performance and better target audiences.
  • Manage, negotiate, and execute external partnerships including digital marketing swaps, subscription and membership offerings, developing and improving membership benefits through partner offerings, and more. 
  • Analyze and report on performance including insight on revenue and key metric performance against budget, significant changes or developments, competitor activity, and modifications to strategies required to achieve revenue goals.

Education & Experience:

  • BS degree in Marketing or related field. 
  • 3-5 years of relevant digital marketing experience. Publishing or media industry a plus. 
  • Displays an analytical approach to problem solving and critical thinking. 
  • Ability to demonstrate resourcefulness, motivation, initiative, and leadership. 
  • Ability to work with cross-functional teams including web development, design, and content creation.

We offer a hybrid work environment and excellent benefits!

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