User Experience (UX) Specialist

SECURA Insurance

At SECURA, "friendly" means our associates know each other by name and face. It means we offer fresh-baked cookies to visitors as they leave our office. "Friendly" means that when an associate hits a milestone birthday, he or she just might receive a Gorilla-Gram and find some ancient photos taped to the building entrance doors (your high school senior portrait, for starters).

Position Details

User Experience (UX) Specialist
Northeast Wisconsin
Appleton, WI

We’re looking for someone who’s passionate about creating customer-focused experiences. The User Experience (UX) Specialist will be an advocate for user needs, enhancing current processes and assisting with new solutions to build intuitive user experiences. As part of the Marketing team, you will work closely with IT and the business to conduct user research, build effective, user-centered solutions that align with business goals, perform testing, and make strategic recommendations for a consistent, branded user experience.


  • Plan and develop effective user experiences, ensuring consistency across platforms 
  • Analyze customer feedback, user data, user requirements, and internal workflows to identify opportunities for improvement 
  • Plan and conduct user research to understand target audiences and guide the development, implementation, and enhancement of digital initiatives 
  • Build wireframes, site maps, user personas, and journey maps 
  • Support existing digital platforms and content management system strategy, workflows, and processes, including building landing pages, templates, and forms 
  • Make strategic recommendations based on business goals and user needs 
  • Perform usability testing to enhance and validate designs 
  • Support customer experience and voice of the customer program 
  • Collaborate with members of the Marketing team to develop strategies and support digital marketing initiatives 
  • Conduct competitive research and analysis, and stay abreast of the latest innovations in user experience


  • Passion for building better experiences for our customers 
  • 3+ years related work experience 
  • Bachelor's degree in related field 
  • Knowledge of HTML, CSS, and user-centered design 
  • Proven ability to make decisions based on customer feedback, usability testing, and user research 
  • Proven project management skills 
  • Excellent verbal and written communication skills 
  • Ability to create effective working relationships with all levels of the company 
  • Ability to work effectively in a fast-paced environment

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