Vice President, Corporate Marketing

The VP, Corporate Marketing reports to the President and CEO, Rite-Hite Holding Company and partners with the CEO, functional heads, and Operating Company Presidents. As a member of our Executive team, this role is responsible for leading the Corporate Marketing organization to drive brand awareness, lead generation, cultivation, consideration, retention and advocacy for Rite-Hite, its employees, capabilities and offerings across geographies and targeted industries.

The VP, Corporate Marketing will define the company’s core marketing strategy and shares the responsibility to drive growth through company-wide marketing planning, budgeting, and investments to ensure alignment with operating company and sales strategies. This role ensures the development of customer-centric messages about the offerings, brand and value proposition across market segments and operating companies.

This VP will lead the team responsible for all areas of corporate marketing, including but not limited to Digital and Marketing Operations, Marketing Communications, Corporate Communications, marketing analytics, and events.

Additionally, the VP, Marketing will partner with the operating company marketing teams to support Business Development, Product Management, and Market Development. Leads and develops talent, future leaders and culture for collaboration, innovation, customer-centricity, and intelligence-driven marketing to deliver the best results for Rite-Hite.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. In collaboration with CEO and peers, develop and implement the strategic vision to identify areas of growth and development for the function and operating companies by:

• Focusing on achieving revenue goals and growth 
• Deploying digitally enhanced capabilities, creating a personalized customer experience and a more enabled sales force 
• Hiring, developing, and retaining highly engaged, flexible and skilled marketing professionals.

Maximize brand awareness and drive consistency of brand image and messaging through leadership of corporate marketing team and collaboration with operating company marketing resources, focused on enterprise-level marketing, communications & digital efforts including:

• Brand identity development and guidelines including visual, practical/experiential, personality/tone, messaging 
• Brand architecture and naming standards, guidelines, protections, and processes 
• Inbound marketing including social, blogs, multimedia, and SEO 
• Outbound marketing including advertising, remarketing, and email campaigns 
• Strategic creative & production agency relationship management

Lead the focus on commercializing our offerings and growth initiatives across products and target segments through:

• Strategic, customer-centric messaging focused on relevant differentiation and value propositions 
• Product, Service and Solution launch development in collaboration with Operating Companies 
• Monitoring and analyzing operating results against established targets 
• Measuring the performance of all activities and campaigns, assessing them against goals and adjusting strategy and activities accordingly.

Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions.

Design and implement corporate communications strategy including leadership and cultural communications, employee facing communications, employer branding and community communications.

Provide ongoing reporting, develop actionable insights, test, and learn approach to new initiatives.

Foster an inclusive and diverse working environment.

Complete ad hoc projects as directed.

KNOWLEDGE / SKILL REQUIREMENTS:

The ideal candidate will demonstrate:

• Strong values and high standards of ethics, integrity, and trust. 
• Strong action orientation and drive for results. 
• Strong leadership and collaboration skills. 
• Deep knowledge of marketing and branding, preferably with B2B companies. 
• Skills and experience in strategic message development. 
• Strong verbal and written communication, presentation and listening skills. 
• The ability to deal with ambiguity and drive change within and around the organization. 
• Strong problem-solving skills. 
• Strong negotiation and project management skills. 
• Business acumen in manufacturing and distribution operations. 
• The ability to lead effective teams and develop direct reports.

Required Experience:

The successful candidate will hold a degree in Marketing, Communications, or Business or a related field.

• Undergraduate degree in marketing, communications, business or a technical discipline is required. 
• At least ten (10) years of experience in Marketing, including at least eight (8) years in a senior level marketing / communications position. 
• Proven track record of strategy, marketing and leadership. 
• The ideal candidate will have experience as a marketing leader in a business with $500M+ in annual revenue, operating in both domestic and international locations. 
• Ability to confidently and effectively communicate and collaborate with all levels of the organization. 
• Knowledge of all areas of marketing, including internal / external communications, brand management, digital marketing and operations, product development, market development, and business development. 
• Knowledge of marketing analytics and measuring ROI on key initiatives. 
• Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. 
• Manufacturing and/or distribution background along with multi-unit operations highly desired.

We Offer:

Rite-Hite provides competitive compensation and a comprehensive benefits package with medical, dental, and vision coverage along with company paid life and long-term disability insurance and paid medical leave. We also provide a retirement savings plan that combines 401(K) with company match and profit sharing. Paid holidays, vacation, paid parental leave, and up to five paid personal/sick days per year round out the package.

Rite-Hite is an Equal Opportunity/Affirmative Action employer offering a drug free workplace for our customers and employees.