Vice President, Marketing and Communications


About GENEX:

GENEX provides member-owners and customers– dairy and beef cattle producers around the globe– with advanced genetic and reproductive solutions. Our team takes pride in delivering value to our dairy and beef members in every interaction, whether through supplying world-class cattle genetics, expert artificial insemination service, professional herd consulting, quality herd care products, or state-of-the-art apps and digital interfaces.

GENEX is part of the URUS family, a global leader in products and services for dairy and beef artificial insemination genetics, reproduction, and farm management systems. URUS companies service dairy and beef producers in more than 80 countries.

With strong cooperative roots, we have built an international retail presence outside the US in Canada, Mexico, Brazil, and Argentina. We have partnerships and a wholesale distributor network covering countries all over the globe.

Position Details

Vice President, Marketing and Communications
Northwest Wisconsin
Shawano (Hybrid/Remote), WI

The Opportunity:

As the Vice President, Marketing and Communications, you will focus on developing, planning, executing, and evaluating the marketing strategies for GENEX companies and branches worldwide. You will also oversee GENEX’s marketing tactics, campaigns, and all marketing activities. You will lead the marketing team including the Brand Manager, US Marketing Manager, and International Marketing Manager, with a skilled production team. You will be a member of the leadership team of GENEX and conduct research to report on significant market and audience developments.

Our ideal candidate will reside in the state of Wisconsin, however we will consider applicants for a remote opportunity if there is direct industry experience and knowledge.

Primary Responsibilities:

  • Develop and execute the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth 
  • Lead the creation and management of the company's brand identity, ensuring consistent messaging, positioning, and visual representation across all channels 
  • Develop a deep understanding of target audiences, market trends, and competitive landscape 
  • Drive integrated marketing campaigns across multiple channels, including digital, social media, print, events, etc. 
  • Collaborate with cross-functional teams including product management, sales, and customer success 
  • Build and manage a high-performing marketing team 
  • Monitor and analyze marketing metrics and key performance indicators (KPIs) to evaluate campaign effectiveness and drive data-driven decision-making 
  • Continuous Improvement mindset; understand industry trends, emerging technologies, and best practices in marketing 
  • Develop long and short-term marketing business plan and budget, allocating resources and investments to maximize ROI

Education & Experience:

  • Bachelor's Degree required, Marketing, Public relations, or Communications discipline preferred 
  • 10+ years of experience in marketing, communications, and/or public relations agency with emphasis on digital marketing 
  • In-depth understanding of the bovine industry and cooperative landscape in the global livestock sector is highly desired 
  • Experience with international environments 
  • ~25% travel, domestic and international


  • Ability to build the framework for new projects and know how to execute these projects within a global and diverse organization within scope, time, and budget 
  • Experience leading and developing high-performing marketing teams, fostering a collaborative and results-oriented culture 
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making. 
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. 
  • Operate as a player-coach, combining hands-on execution with strategic leadership. 
  • Recruits, develops, and shares talent across the organization. Creates other leaders through empowerment and placing the best people on the best opportunities.

Company Culture Alignment:

  • Trust – We choose to be vulnerable, speak up, and dare to be wrong 
  • Transparency – We choose to be open and share 
  • Empowerment – We choose to encourage people to own their decisions 
  • Challenge – We choose to question and be questioned for better performance 
  • Accountability – We choose to follow through and hold each other to that standard 
  • Act – We choose to execute our plans when we’re confident they will work 
  • Results – We choose results over comfort and popularity

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