Vice President, Marketing

Job Summary:

This position is responsible for managing all Fine Art Marketing efforts including managing all FA product brands, distribution channels, and marketing activities. This position reports to the CEO and is responsible for developing the strategic marketing plans consistent with company/corporate goals that will promote sales growth and customer satisfaction for the organization.

Summary of Primary Responsibilities:

Develop the appropriate strategies and initiatives to deliver the growth goals identified in the North American and corporate strategies.

Collaborate with the Sales Team to develop, review, update and implement Fine Art strategic plans to produce the highest possible market share and profitability.

Responsible for managing the marketing activities within the Fine Art division, including advertising & promotions, brand and product category management, new product development, and distribution channel management.

Analysis of sales activities, costs, operations and forecast data to monitor the Fine Art division progress toward stated goals and objectives:

• Develop and administer marketing budgets and plans, implement and allocate resources in collaboration with staff to meet or exceed those budgets/plans.
• Directly Responsible for the Fine Art P&L and indirectly for the Working Capital management for the Fine Art division.
• Provide leadership and direction for all market and consumer research, product innovation and channel, customer, product category and sku analysis.
• Actively involved in providing insight for capital expenditures and acquisitions, including being a part of the ongoing management process for acquisitions.
• Ongoing management and evaluation of pricing programs to maximize the Fine Art Division profitability and meet or exceed the division and corporate goals.

Lead and develop the Fine Art Marketing Team, make recommendations for staffing, development growth opportunities, conduct performance evaluations, etc.

Benchmark key performance indicators and major processes in a way that supports best practices and ensure consistency of these indicators across the group.

Utilize continuous quality improvement philosophies, techniques and tools in all aspects of the organization.

Establish and maintain relationships with key customers, industry influencers and key strategic partners.

Minimum Experience Requirements:

• Qualified candidates will have 10 years or more of progressively responsible business experience, including several years of P&L responsibility with success.
• Direct experience in Marketing in the Fine Art or Craft market, or similar markets such as Cosmetics or Fashion, with strong business to consumer and business to business marketing skills. Ideal candidate will have experience with an array of retail formats including: Mass, Craft, Specialty, Drug, Club, Grocery, e-Commerce. Sales experience is a plus.
• Direct experience managing new product development activities and experience in implementing best practices that deliver innovative and creative products.
• Direct experience in acquisitions and post-acquisition integration is a plus.
• Qualified candidates may have professionally risen through any combination of functional disciplines (e.g., sales, marketing, finance, etc.), but in any case must have outstanding Marketing, Financial and strategic thinking abilities.
• An Bachelor’s Degree in an appropriate discipline; MBA is a plus.

Travel Requirements:

• 10-20%, some internationally.