The Vice President of Communications and Marketing Strategy (VPCMS) has overall responsibility for leading, developing, and implementing marketing and communication efforts, research-based messaging, public and media relations, and branding activity for MCAD. This role is essential in the differentiation and elevation of the MCAD brand and directly and indirectly enhances effectiveness of recruitment, retention, fundraising, and overall brand recognition. This role is responsible for developing communication, marketing and service policies, programs and systems to support strategic direction, media and public relations, and aligning MCAD marketing and communication planning to the vision, mission, and goals of the college. The ideal VPCMS will be a key member of the Presidential Advisory Committee (PAC) to ensure the best possible service and effective communications to various college stakeholder groups. Additionally the VPCMS builds strong and productive relationships with all college leaders and constituents, communicating with and advising the MCAD community on marketing, media, and communication policies, standards, procedures, methodology, etc. in order to achieve integrated, cohesive, and innovative marketing and communication goals, and a distinct and recognizable MCAD brand.