Vice President of Corporate Communications and Brand Management

Goodwill Industries of Southeastern WI and Metro Chicago

Goodwill Industries of Southeastern Wisconsin is a diverse 501(c)(3) non-profit community organization governed by a volunteer board of directors. We provide training, employment and supportive services for people with disabilities or disadvantages who seek greater independence. This mission —100 years strong — strengthens individuals, families and communities.

Position Details

Vice President of Corporate Communications and Brand Management
Southeast Wisconsin
Milwaukee, WI

Goodwill is a non-profit social enterprise providing employment, training and support for people experiencing barriers to work.

We believe in work and its power to transform lives. To drive transformational and equitable impact in the communities we serve, we are addressing the need for services to be more deeply embedded in the communities where Goodwill operates businesses and provides mission programs. As we deepen Goodwill’s reach within the community, we create more equitable communities where everyone has an opportunity to thrive, build meaningful careers and advance in the workplace.

We are seeking a forward-thinking VP of Corporate Communications and Brand Management to build a robust corporate communications model as a part of our brand transformation initiative. Reporting into the Chief Communications and Diversity Officer, this role will lead the corporate communications function, while introducing, influencing, and leading consistent brand-centric thinking across the organization. They will champion a future-forward brand identity and build enterprise-wide communication capabilities influencing a broad range of stakeholders. The ideal candidate has demonstrated success in data-driven brand strategy, has an entrepreneurial spirit, and thrives when building teams and processes.

Our Guiding Principles provide the blueprint for success:

Inspired by People. People are at the heart of what we do, and this role serves to connect, inform, and inspire.

Results Matter. Results drive mission and compelling stories and brand recognition drive business growth!

Power of the Whole. Our dreams are big, and together, we will accomplish our goals. By engaging with diverse stakeholders, this role will lead transformative communications and brand-centric thinking.

This role is hybrid/remote, with ability to be at a Goodwill location as needed. An applicant must live in the states of WI or IL.

The Vice President of Corporate Communications & Brand Management will oversee all communication strategies for the organization including brand transformation, reputation management, internal communications, and company news.


The Vice President of Corporate Communications & Brand Management will oversee all communication strategies for the organization including brand transformation, reputation management, internal communications, and company news.

This role is responsible for developing and driving adoption of our strategic communication initiatives, policies and practices in a manner that will clarify and uphold our brand to support our enterprise goals.

As a member of the Executive Team, this role partners closely with key stakeholders across the organization to develop brand and message standards, campaigns, and content to deepen relationships with a broad group of stakeholders. This role will lead and develop a team of communication practitioners to create, monitor, measure and evaluate integrated go-to-market strategies in collaboration with marketing, community relations and diversity, equity & inclusion goals.

The Vice President of Corporate Communications & Brand Management sets long-term strategic vision (10+ years) and oversees planning and budgeting for corporate communications and is involved in setting organizational strategy and vision. Continually aligns financial and operational performance to create economic value and reports to the Executive Team on any and all aspects of division. Typically focuses on projects and initiatives that span 5-10 years, evaluates and monitors market trends.


1. Oversees strategic enterprise corporate communications and brand management. Influences marketing content creation towards a “one-strategic voice” message platform.

2. Oversee all aspects of Goodwill’s internal and external communications including crisis and issues communications, public relations, media relations, social media, multi-media, thought leadership, and content partnerships.

3. Identify challenges and emerging issues faced by the organization. Work with leadership team and staff to recognize internal and external communication opportunities and execute appropriate strategies.

4. Develop and Lead brand management and governance leveraging insights and analytics in support of brand's strategy, priorities, and growth objectives.

5. Lead the development and ongoing evolution of a cohesive brand identity that comes to life across all touchpoints.

6. Position Goodwill SEWI brand to drive impactful outcomes that deliver against our brand, product & business objectives, deepening belief in the Goodwill mission, loyalty to the store and e-commerce shopping experience, and reliable, loyal, and quality donations.

7. Actively engage, cultivate, and manage media relationships to ensure coverage surrounding Goodwill programs, special events, public announcements, and other initiatives, to drive broader awareness, affinity, and donor support.

8. Leading and Developing Talent: Directs organizational design for multiple departments and oversees development and training of staff. Ensures ongoing succession planning and development within and outside of unit. Actively networks and sources for positions throughout the organization.

Please click the link below or here to view the full job description.


1. Bachelor’s Degree required and a minimum of 10 years’ experience.

Competitive compensation and incentive plan will be discussed with candidates in the interview process.  Great benefits package that includes company paid retirement planning, PTO and more.

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