Vice President of Digital Marketing

LGC, Biosearch Technologies

What We Do:

Biosearch Technologies™ provides products and services for genomic analysis that support mission critical applications for global customers in agrigenomics and human healthcare. The portfolio offers integrated tools and technologies to accelerate sample preparation, amplification, cloning and expression, next generation sequencing (NGS), custom oligonucleotide synthesis, nucleic acid chemistry reagents, and oligo therapeutics.

Whether you need DNA extraction and nucleic acid purification (QuickExtract®, sbeadex®), critical components such as oligos, enzymes, master mixes, and library prep reagents (NxGen® T4 DNA ligase, BHQplus® probes, BHQ® Probe Master Mix, NxSeq® DNA library kits), proprietary sample prep and PCR instrumentation (oKtopure™, SNPline™, Nexar®, and IntelliQube®), or NGS services, we partner with our customers from research and discovery all the way through to production-scale commercialiszation. Custom, bulk and OEM formats also available.

Our track record developing novel DNA/RNA synthesis reagents matches our reputation for service and technical support. The unified range includes Prime Synthesis solid supports for oligonucleotide synthesis, LINK™ and Berry & Associates specialty reagents, with columns and MerMade™ instrumentation from Bioautomation.

Biosearch Technologies is a leader in the agricultural genomics market adopted by researchers around the world, with over 2000 scientific papers citing KASP® assays. Key applications include targeted genotyping-by-sequencingthrough SeqSNP lab service, and validation and screening of newly discovered SNPs in Marker-Assisted Selection and Marker-Assisted Breeding programmes for both plants and livestock.

Globally, our cGMP manufacturing and ISO 13485-compliant facilities support supply chain continuity, complementing our customers’ product development pipelines through our robust research grade and cGMP oligonucleotide manufacturing that achieves consistent scale up through commercialization. For molecular diagnostics, Biosearch Technologies has proven expertise in isothermal, qPCR-based applications where our tools and technologies such as BHQ probes and proprietary PCR platforms are frequently used in LDTs, ASRs and in vitro diagnostics. Through our recently acquired Lucigen portfolio, we also offer custom and bulk enzymes and buffers as critical components for molecular diagnostics.

Sales offices are located in China, Germany, Singapore, UK, and US. Sales representatives are available throughout Europe, Latin America, and Asia Pacific, with distributors in other key territories.

For more information about LGC, please visit

Position Details

Vice President of Digital Marketing
Southwest Wisconsin
Middleton, WI

LGC, Biosearch Technologies is seeking an experienced Vice President (VP) of Digital Marketing and Marketing Communications to direct and oversee our Global Downstream Marketing efforts. You will design, implement and monitor effective marketing strategies to strengthen the company’s market position and achieve desired business goals.

The successful candidate will lead demand generation efforts and critically provide the business input to our established and funded eCommerce development efforts, which seeks to rebuild our global web presence.

As a self-starter and someone who is keen to join an entrepreneurial environment, where innovation plays a pivotal role in business development, you will have B2B marketing and Digital strategy experience with a successful track record of planning, delivering and monitoring complex projects simultaneously: Ideally on an international scale. Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously are critical.

The role reports directly to the divisional President and Managing Director and can operateout of any of our site locations. We are located near the following metro areas: Madison, Boston, London, San Francisco.

Primary Duties & Responsibilities:

  • Take responsibility for the annual marketing plan, marketing communications strategy and budget 
  • Identify current and future trends to refresh the Genomics digital marketing strategy, considering latest innovations, technologies, changes in competition, and shifts in the digital landscape. 
  • Lead, manage and coach the existing geographically-distributed, marketing communications, digital and web teams, responsible for implementing and measuring multi-touch campaigns. 
  • Establish a resource plan that identifies gaps and evolves the digital and marketing communications team to support delivery of divisional objectives relating to demand generation, channel development and brand 
  • Drive the digital team to push best practices focused on increasing ROI from the digital marketing spend and pipeline generated by web channels. 
  • Better convey our positioning messages for the key buyer personas visiting our .com infrastructure 
  • Maintain brand standards and ensure compliance across all marketing and communications channels 
  • Contribute to process improvements, automation, and technology onboarding to improve and scale marketing programs. 
  • Use data for reporting on marketing results, impact and recommendations for future action and investment. 
  • Partner with product management, sales and account leaders to evolve lead management, scoring and nurturing, and improve visibility of the digital marketing-attributed pipeline.

Required Knowledge, Experience and Technical Skills:

  • Highly creative with experience in identifying target audiences and devising offline and online campaigns that engage, inform and deliver results. 
  • Proven success in a high-growth, rapidly changing environment. 
  • Experience directing, coaching and growing a marketing team. 
  • 10+ years of digital marketing experience, including a deep understanding of website operations, SEM/SEO, social media, paid digital media, reporting and insights. 
  • Understanding of web development, including HTML, CSS, JavaScript and database management. 
  • Experience in user experience and website optimisation, usability studies and A/B testing. 
  • Comprehensive knowledge of the digital landscape, with ability to identify best-in-class solutions. 
  • You are excellent at working across teams, geographies, in a cross-functional setup and in a fast-paced environment 
  • You have strong attention to detail whilst keeping the top-level objectives in focus 
  • You have excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills. 
  • You are able to set priorities, communicate these clearly and integrate feedback as and when the business needs to pivot 
  • Bachelor's degree in a life sciences discipline

Essential Competencies and Behaviors:

  • Strong critical thinking and analytical skills, with experience or ability to effectively report and track key performance metrics 
  • Outstanding interpersonal and networking skills to drive successful relationship building 
  • High-energy and positive “can-do” approach 
  • Excellent written and verbal communication and listening skills 
  • Ability to work autonomously and to travel as needed (<20%) 
  • Aptitude to work in a complex and rapidly growing company: Self-starter and proactive in learning new products and technologies 
  • Results-oriented, ensuring targets are met on time and on budget 
  • Demonstrated good professional judgment and reliability 
  • High accuracy and detail-orientation 
  • Exceptional problem solving, married with an ability to communicate to gain consensus and facilitate decision making within a matrix environment 
  • Operates in line with LGC’s core value behaviours: Respect, Integrity, Passion, Curiosity, and Brilliance

« Back