Director of Digital Growth

Margle Media

Margle Media is an energetic and expanding Digital Growth Agency headquartered in the 3rd Ward, downtown Milwaukee. While we celebrate our local roots our reach is global via a full suite of digital and social media marketing capabilities and service offerings. At Margle you will be encouraged to push the limits of your thinking, expand your creative horizons and will have exceptional opportunities to evolve your career in the ever-changinglandscape of digital and social media marketing.

Position Details

Director of Digital Growth
Southeast Wisconsin
Milwaukee, WI

Margle Media is searching for an independent, assertive Director of Digital Growth who is not afraid to take responsibility for decisions. Must be able to handle a fast-paced environment and be comfortable with - and adaptive to – the rapidly changing digital and social media marketing landscape.

Job Summary:

Margle is looking for an experienced Director of Digital Growth that will lead the sales process in regard to digital strategy development and campaign design and execution for a wide range of brands & businesses.

Both a strategist and tactician, this position will not only execute paid media campaigns in the trenches as needed but also provide leadership to our Digital Growth team composed of in-house and outsourced talent.

You’ll be responsible for having a deep understanding of how social/digital marketing, creative, and analytics intersect. You’ll also be responsible for the development and roll out of new service offerings for clientele in collaboration with the Leadership Team.

If you can communicate complex ideas clearly, present new concepts and directions, and lead a marketing team with conviction, collaboration and transparency we want you to work for Margle Media.

Job Responsibilities:

  • Develop Digital Growth plans and strategies; plan and execute differentiated and impactful marketing strategies to include social media, corporate website, and other digital media outlets that drive brand awareness, sales and a measured ROI for our clients
  • Build and manage a growth-focused, high-performing marketing team
  • Develop digital growth plans for our clientele and present them in multiple venues and formats
  • Drive the implementation of digital marketing campaigns that meet internal business objectives and generate new client leads
  • Direct and support market research collection, analysis and interpretation of data for short- and long-term market forecasting and reporting
  • Work alongside Sales & Creative departments to pitch new client business as the subject matter expert and primary representative of our Digital Growth service offering
  • Work in partnership with Margle’s Sales Leadership Team to ensure strategic and tactical alignment between Marketing and Sales
  • Take responsiblity for the success of client campaigns while maintaining a strong pulse on campaign performance and optimization opportunities to deploy to the team
  • Maintain brand standards and ensure compliance across all marketing and communication channels. Build long-term relationships with employees, clients, executive leadership, and other stakeholders

Education and Experience:

  • Deep understanding of best practices in digital marketing and social media
  • Previous development and management of in paid media campaigns across digital/social Outstanding interpersonal communication, presentation, and leadership skills
  • Sense of ownership and pride in your performance and the recognition of its vital role in the company’s success
  • Sales experience in pitching high-profile clientele
  • 4-year degree preferred; however, relevant experience is required

Knowledge, Skills, and Abilities :

  • Strong command of paid social media on Facebook, Instagram, Snapchat, Pinterest, etc. 
  • Strong command of Google Ads Suite, YouTube, Google Shopping, etc. 
  • Strong command of Google Analytics 
  • Deep understanding of conversion rate optimization 
  • Experience with A/B testing 
  • Understanding of UX/UI design 
  • Deep understanding of email marketing & customer segmentation 
  • Knowledge & implementation of influencer marketing campaigns 
  • Creative thinking skills
  • Critical thinking skills 
  • Ability to work independently without direction to continuously innovate 
  • Outstanding interpersonal communication, presentation, and leadership skills 
  • Understanding of DTC e-commerce and the KPI’s that drive sustainable growth

Benefits include Unlimited Paid Time off, Medical insurance and a Health Savings Account option along with a flexible schedule.

You'll be rewarded with a rewarding salary, a chance to direct the flow of Margle Media's future and be an industry leader in the advertising field.   

This is a full time position located in Milwaukee, WI.  Applicant must be willing to relocate to Milwaukee.

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