VISIT Milwaukee is a community asset that enhances the prosperity and public image of Milwaukee as a tourist destination by developing strategic partnerships, driving economic impact, and delivering indispensable expertise to the hospitality industry and municipalities.
The Greater Milwaukee Convention and Visitors Bureau, D.B.A. VISIT Milwaukee, is a private, non-profit corporation formed in 1967. As the main destination marketing organization (DMO) for the greater Milwaukee area, our primary goal is representing and promoting Greater Milwaukee as a premier destination for major conventions, corporate meetings, group tours, and business and leisure travelers. Our goal of increasing visitor and meeting generated revenue is achieved through sophisticated and integrated sales, services, marketing, and public relations programs geared to local, regional, national and international target markets. Through this process, VISIT Milwaukee is able to reach new and existing markets to increase visitors and economic impact to Greater Milwaukee.
The VP of Marketing and Communications is highly experienced in marketing and destinations management with extensive knowledge in strategic planning, managing, directing, and successfully executing results-oriented programs. The position is responsible for strategy development, operational management, and overall leadership of marketing, communications and digital departments for VISIT Milwaukee. The VP of Marketing and Communications directs, manages, and develops creative marketing and public relations strategies and campaigns to expand VISIT Milwaukee’s audiences and maximize revenue. Responsible for maintaining strategic partnerships to promote the values and mission of VISIT Milwaukee and position the organization as a community asset and leader of the local tourism & hospitality economy. Responsible for identifying marketing opportunities and developing short and long-term strategies with objective of attracting overnight business in the meetings/convention and leisure markets. Supervise internal team and agency of record in execution and implementation of campaigns and tactical plans. As a member of the executive leadership team, the role shapes the organizational profile, builds and protects brand identity, and drives the generation of revenue through successful marketing for the organization.