A. Creates compelling and authentic videos
A1. Plans, schedules, shoots and edits professional, high-quality video, end-to end.
A2. Participates in and leads pre-production video project meetings in collaboration with the UMC team and other departments to interpret creative briefs and develop visual solutions and engage target audiences.
A3. Executes post-production videos, including music selection, motion graphic creation and captioning.
A4. Packages videos for release on various platforms, from web to social media to in-person presentations.
A5. Evaluates effectiveness of video projects in meeting goals and objectives.
A6. Archives projects and video files in an organized fashion.
A7. Maintains and cares for video production equipment.
B. Serves as a leader in video production and storytelling:
B1. Demonstrates full range of production techniques including video and sound recording, lighting, motion graphic creation, editing methods and use of related software programs and equipment.
B2. Exhibits strong sensibilities regarding music, emotion and imagery, as well as a keen eye for design and aesthetics.
B3. Exudes passion for videography and enhances the UMC team's overall creativity.
B4. Keeps current on best practices and evolving trends as they relate to the University's video storytelling strategy and University goals.
B5. Fulfills internal and external requests for archive video or b-roll.