Visual Media Specialist

University School of Milwaukee

Established in 1963 as the result of a merger of three predecessor schools, University School of Milwaukee is a coeducational college preparatory day school with an enrollment of 1,133 students in prekindergarten (age 3) through grade 12. We provide an outstanding educationin a supportive, inclusive community built on the foundation of our Common Trust. By igniting a passion for learning, leadership, and service, the School prepares each student - as an individual - for success in higher education and a life of purpose. USM embraces a tradition of superior academic achievement through a commitment to expertise and innovation in our School.

Position Details

Visual Media Specialist
Southeast Wisconsin
Milwaukee, WI

General Summary:

The Visual Media Specialist supports Marketing and Communications office efforts to promote awareness and understanding of University School of Milwaukee and all that it has to offer. Specifically, the position helps drive interest from new families looking to enroll their children at the school, and also from the entire school community for gifts of time, talent, and treasure. This individual will help the school share stories with many different constituency groups, through videography, photography, and graphic design, for marketing initiatives and documentation of various school activities. Reporting to the Director of Marketing and Communications, the Visual Media Specialist also helps to ensure brand compliance by members of the community with the school’s visual identity guide. 

Essential Duties and Responsibilities:

  • Collaborates with team members to plan for, produce, and/or direct media that advances the school’s mission while adhering to visual identity and branding styles and guidelines.
  • Produces, films, and edits video footage for various storytelling, enrollment marketing/advertising, and fundraising and stewardship needs for different areas of the school, while also assisting with storyboarding, scripting, logistical coordination, and interviewing.
  • Takes still photography in classrooms and at various school events for a wide variety of marketing and communications applications, including print and digital assets.
  • Coordinates with outside video production companies and freelancers for special projects as needed, and manages the footage selection and review processes for project needs.
  • Manages and schedules third-party photography provider for event-specific photography needs and annual student, faculty, and staff portraits.
  • Manages the school’s YouTube channel, including videos and playlists.
  • Organizes storage for all digital video assets, including raw footage and final production files.
  • Maintains digital photography libraries, including identification of selects from photo shoots.
  • Executes design and layout of various print and digital collateral materials in support of enrollment, advancement, and other marketing needs.
  • Assists in coordination with creative agency and freelancers for design and layout of the school’s semi-annual magazine, USM Today, as well as the school’s annual advancement report.
  • Manages all pre-press and production processes for print collateral materials, including on-site press checks with printers as needed. Directs other agency and freelance graphic design and illustration needs as appropriate.
  • Creates photo galleries and slideshows for website, social media, and other digital needs.
  • Maintains camera and video equipment and accessories and stays on top of the latest editing software technology through various professional development opportunities.
  • Maintains an annual calendar of media and design projects in the office’s project management software.
  • Serves as an internal consultant and collaborative partner with faculty and staff.
  • Other duties as assigned.

Knowledge, Skills, and Abilities:

  • Demonstrated videography, photography, and graphic design skills
  • Excellent communication skills and strong interpersonal skills with a desire to work with teams
  • Passion for creating visually appealing and impactful storytelling assets as part of a team
  • Creative thinker and storyteller with the ability to generate new ideas, troubleshoot issues, and problem-solve as needed 
  • Proficiency in artistic but also technical aspects of videography and photography, including cinematography, lighting, and audio production 
  • Strong digital editing and retouching skills
  • Proficiency in technical aspects of videography and photography, including equipment use, lighting, composition, exposure, video and audio production, workflow, etc.
  • Proficiency with Adobe Creative Suite/Creative Cloud programs, including Premiere Pro, After Effects, InDesign, Photoshop, Lightroom, and Illustrator
  • Basic understanding of prepress process and experience working with print vendors
  • Excellent organizational skills with a strong degree of self- direction and motivation and attention to detail
  • Ability to work collaboratively with others and maintain positive professional relationships
  • Ability to be flexible and handle multiple projects
  • High level of maturity, confidentiality, and assertiveness
  • Capable of competently operating technology and staying ahead of technological advances and trends, incorporating them into internal client work when appropriate
  • Occasional work outside of traditional work hours may be required to cover school events

Education and Experience:

  • Bachelor’s degree in a related field (art-related major such as multimedia/digital communications, graphic design, or photography preferred; marketing, media, communications, or similar also acceptable)
  • Minimum of three years of related experience, documented by a strong portfolio that includes a wide range of video and photo examples and print and digital design samples that would be shared during the application and interview process
  • Experience in an education setting, or other nonprofit environment, preferred but not required

Competitive salary plus full benefits package.

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