VP, Content and Communications


Kantar is the world’s leading data, insights, and consulting company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s25,000 people based in more than 100 countries help the world’s leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.


Position Details

VP, Content and Communications
Chicago Illinois
Chicago, IL

Role Purpose:

This exciting senior-level role will provide the right candidate with the opportunity to create compelling thought leadership using Kantar’s rich data and insights. Reporting to Kantar’s North American head of marketing, the VP of Content and Communications (North America) is responsible for leading content strategy and PR initiatives across Kantar within the region. Working with a Director of Content Marketing, a PR agency and a broader team of both regional and global marketers and experts, this role will develop a strategic vision for content, collaborate on execution and measure results.

Duties and responsibilities:

In partnership with local and global marketing and business leaders, develop an overarching content strategy plan to support the growth goals of the business; ensure campaigns and content delivered within the region support the overarching messaging and strategy

Create and implement an annual content calendar for the North American region, incorporating insights and messaging from global and local domain experts

Drive content strategy and deliverables for Kantar’s Marketplace market research platform, working closely with Marketplace business and marketing leads

Coordinate the production of 4-6 cross-divisional content deliverables per year

Collaborate with digital and other marketers on content activation, proposing new ideas for Manage one content marketer initially, with a goal of expanding the team over time

Create a PR strategy and manage PR efforts for the North American region:

  • Collaborate with PR agency on developing material and pitches
  • Develop and maintain close relationships with key journalists and editors
  • Partner with global community of PR managers to co-ordinate execution of campaign plans and wider PR efforts, taking into account global and local priorities
  • Set measures of success, interpret and report performance, and adjust plans if needed.

Personal characteristics and skills:

  • Deep experience creating narratives around complex, data-driven topics through clear and compelling presentations, written overviews, and other formats 
  • Great copywriting skills and a creative edge – with a good instinct on how to bring a story to life. 
  • Resilience and tenacity – able to remain effective and focused and get stuff done! 
  • Highly effective communication and presentation skills 
  • Excellent project and time management skills with ability to prioritize and manage conflicting demands


  • 10+ years of experience in Communications / PR, with a track record of developing innovative, integrated campaigns and content across owned and earned media channels 
  • Experience managing content creators and editing deliverables 
  • Experience within the media landscape and/or creative industries.


  • Degree or degree equivalent 
  • Fluency in English – verbal and written. Additional languages are always helpful.

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients.

Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

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