VP Marketing



Celebrating over 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.


Position Details

VP Marketing
Twin Cities Metro
Minneapolis, MN


This role drives the creation and execution of the master digital blueprint in a rapidly changing and growing industry. The mission is to scale the digital vision and strategy for Jostens, transforming the global marketing and customer/consumer experience, and rapidly link to relevant R&D and new products, merchandising and retail strategies. The incumbent is responsible for developing and implementing a newly integrated customer experience model that maximizes the use of all current and future digital channels and school interaction points. This leader envisions the journey a consumer makes in their purchase, connecting the dots between the Jostens online, in school and in-home influencers and partners, ensuring a customer experience that is immersive and free of friction points.


Strategic Planning

  • Develop/refine strategy and propose new directions for Jostens linked to the evolving market dynamics and customer needs. 
  • Use logic, analysis and evidence and articulate implications for Jostens’ evolving strategy. 
  • Incorporate member feedback and insights, external competitive trends, omnichannel brand strategy and company direction to set the overall strategy for online activities across all businesses.
  • Anticipate and proactively manage market/business trends to benefit the company, including understanding competitors' strengths, technologies, and pricing policies.

Business Performance/Financial Management

  • Drive initiatives and influence others to execute Jostens’ customer centric strategy; change business processes, improve effectiveness and efficiency and deliver high performance. 
  • Create best-in-class solutions and introduce/implement them across Jostens. 
  • Set and achieve benchmarks independent of, and beyond, organizational best practices, based on a defined understanding of what is possible. 
  • Maintain accountability for the business Profit & Loss and manage all controllable expenses. 
  • Review results and based on sound analysis ensure corrective actions are implemented and revise plan/forecast. 

Omni-channel Marketing

  • Catalyze Jostens’ strategic imperative of delivering seamless omnichannel experiences and optimizing sales potential and synergies from digital/mobile channels. 
  • Develop and deliver a digital transformation strategy and program that embeds digital thinking across the organization’s functions and provides the culture, capacity and capabilities needed to make this happen. 
  • Partner with digital marketing and business unit leaders to drive customer-focused marketing, promotional, merchandising and pricing strategies. 
  • Fully leverage cross functional teams across the organization to communicate value proposition and key messages to our target customers up and including our students, parents and schools. 
  • Translate customer insights and strategies into detailed customer-based plans for Jostens. 
  • Lead and direct the execution and adoption of the plan while modifying tactics based on performance. 
  • Leverage emerging technology (Gen AI), digital media (esp. social channels), and social networking to creatively reach new segments of customers and to strengthen relationships with existing customers. 
  • Execute against performance targets in addition to tracking and delivering on key operational metrics (e.g., acquisition, engagement, retention, conversion, return on investment) and effectively managing large budgets. 
  • Drive increased adoption of our cross-channel attribution solution to accelerate improvements in overall marketing efficiency and customer acquisition. 

Team Leadership

  • Forge strong teams with multiple perspectives and talents and build rapport amongst the team through a commitment to the business. 
  • Translate business goals into specific objectives for each member of the team and hold individuals accountable for results. 
  • Advocate for a new customer-oriented strategy with the chief digital officer and other members of the leadership team, potentially countering conventional practice. 
  • Adjust communication style to changing situations and to respond to audience concerns (including culture, background or style). 
  • Hire and develop a high-performance team. 


Experience. 15+ years of experience in digital marketing, customer segmentation and strategy, customer experience and e-commerce. Ideally fluent in social commerce. Successful and progressive experience in a similar role of responsibility in a large company driving profitable growth in an omnichannel environment or a long record of accomplishment in positions leading up to such a role. Expertise in driving brand awareness, brand activation and consumer engagement.

Innovative Mindset. Ability to generate new directions for all Jostens marketing/brand efforts. Experience in consumer-branded goods and services companies, skilled in new, personalized/ localized communications.

Strategic Visionary. Passion and strong understanding of new trends and competitive landscape. Ability to keep up a mastery in emerging trends / attributes. Use market research to anticipate market trends and translate customer attitudes into new directions. Stay on top of all data sources for the digital retail category, competitive and customer information. 

Leadership. Solid track record of prioritization and execution leading teams of all levels, attaining best in class productivity and efficiency in a highly matrixed organization. Courageous coach with a history of attracting and developing business leaders able to work across the organization, lead cross-functional teams, and influence without direct authority.

Analytical Skills. Excellent quantitative and analytical skills balanced with the financial acumen to turn insight into business results. Ability to see the bigger picture and understand relationships between complex issues when problem solving.

Strong Communication Skills. Creative communication, presentation, and interpersonal skills, with a track record of professionalism, innovation, integrity and high energy.

Entrepreneurial Spirit. Polished yet scrappy, entrepreneurial self-starter who can handle multiple projects simultaneously and drive them to completion effectively in a high energy, fast-paced company environment. Experience working with cross-functional teams to define, implement and support key marketing & technology strategies and product initiatives.

Preferred. Experience in B2B2C marketing.


  • We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more. 
  • We invest in your future. We offer a 401K match vested immediately. 
  • We believe in flexibility. We provide hybrid work options. 
  • We want you to unplug when needed. We believe in taking your time off without guilt, including company paid holidays. 
  • We care about your development. We support tuition reimbursement after 6 months of service.

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