VP of Brand Communications & Sales

Radio Flyer

While most people know us best for the beloved little red wagon, Radio Flyer is always dreaming up FUNomenal new ways to deliver joy to families by introducing new products every year. Radio Flyer is a recognized leader in the toy industry, headquartered in Chicago. From wagons and tricycles to battery powered go-karts and Tesla ride-ons, our Chicago-based team innovates in every product category we enter and we are looking for talented individuals to join our award-winning team!

For over a century, Radio Flyer has served as the first set of wheels for generations of kids. We have helped inspire creative play as wagons transformed into rocket ships, race cars and airplanes, transporting children anywhere they imagined. Now, with over a billion Radio Flyer wheels on the road, we have introduced our biggest innovation for all the kids at heart - Flyer is a line of electric bikes and scooters, our first ever product line created for adult riders.

Radio Flyer has consistently been recognized as a top workplace nationally and locally, in addition to being recognized for strong social and environmental performance with a B Corp Certification. Our team has received numerous awards over the years including Fortune’s Best Small & Medium Workplaces, Chicago Innovation Awards, People Magazine’s Companies that Care, the Daily Herald’s Best Places to Work in Illinois, and Vault Top 50 Intern Programs nationwide. Robert Pasin, Chief Wagon Officer and grandson of company founder Antonio Pasin, was recently recognized as a Top CEO of 2021 on Glassdoor. Radio Flyer is also proud to have been named a top workplace for women, minorities, and LGBTQ+ community members over the years by Crain’s, Daily Herald and Vault.

At Radio Flyer, we welcome and appreciate all backgrounds, experiences, and perspectives — encouraging everyone to bring their authentic selves to work. We are committed to a culture that embraces feedback, collaboration, and innovation to achieve great results and drive business growth. At Radio Flyer we live by the Little Red Rule, “Every time we touch people’s lives, they will feel FUNomenal!”


Position Details

VP of Brand Communications & Sales
Chicago Illinois
Chicago, IL


The VP of Brand Communications & Sales will lead the growth strategy for the iconic Radio Flyer brand. This position will report directly to the Chief Wagon Officer (what we call the CEO) and will work closely with our Senior Management team. The person will lead the Brand Communications and Sales teams to deliver breakthrough results by increasing brand awareness and growth worldwide.

Specific responsibilities include:

  • Develop marketing plans to drive business growth by increasing brand awareness and purchase of new and existing products in all markets around the world. 
  • Proactively lead all sales efforts with goal of achieving consistent, profitable growth with current and new retail customers in the U.S. 
  • Lead Brand Communications team to deliver content to support new product launches, radioflyer.com initiatives, packaging artwork, internal communications, social media, and PR outreach. 
  • Lead Sales team to create channel marketing plans, support sales initiatives, implement competitive strategy and drive sales. 
  • Partner with Product Development to achieve “breakthrough” new products, identify white space opportunities, create product roadmaps, position products at key customers, manage retail channels and target pricing. 
  • Conduct market research to understand customers, competitors to identify market insights that lead to new business growth. 
  • Develop strategy and action plan for significantly increasing sales in international markets. 
  • Creatively develop new channels of distribution and new business opportunities to fuel company growth. 
  • Lead sales to enhance company’s ability to achieve world-class forecasting, order processing, service, and operational excellence.


  • Creative, hands-on, innovative, results oriented leader 
  • Strong decision maker with ability to prioritize complex objectives and meet aggressive timelines 
  • Strong interpersonal skills including the ability to work with a cross-functional team 
  • 10 years of executive sales and brand management experience in the toy, sporting goods or consumer products industry with a career of demonstrated results 
  • Minimum of 5 years of experience leading and developing a team of direct reports 
  • Bachelor’s degree 

Above all, the individual must commit to our values:

  • FUNatical Customer Service 
  • Live with Integrity 
  • Yes I Can
  • Excellence in Everything 
  • Responsible for Success

We are looking for people who live our values and support our vision and mission!

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