VP of Creative


SCHERMER is a Minneapolis-based integrated B2B marketing agency that is recognized locally and nationally as one of the best-of-the-best in B-to-B. Chief Marketer recognized us as one of the top 200 brand engagement & activation agencies in the U.S., B2B Marketing ranked us a Top 25 agency, we finished Runner-Up for the Association of National Advertisers' B2B Agency of the Year and were just one of 40 agencies profiled by Forrester in its first ever NA B2B Agency Report.

We’re not a traditional ad agency; we’re a Relevance Partner that creates buyer-driven, business-driving brand, demand and digital experiences for B2B companies like 3M Medical, ADP, Best Buy, Cargill, Dupont Water Solutions, GE, Logitech, Red Wing Shoes/Red Wing for Business, SAP and Thomson Reuters. Learn more about our work and our team at www.schermer.co


Position Details

VP of Creative
Twin Cities Metro
Minneapolis, MN

Are you a visionary leader with a passion for driving creative excellence and strategic solutions? Do you thrive in a collaborative environment, inspiring teams to do their best work and deliver exceptional results? This is an opportunity to lead and shape the creative direction of an award-winning B2B marketing agency in Minneapolis. We’re an exclusively B2B agency, and we’re looking for someone who shares that B2B passion! Our team has flexibility to work remotely 2 days/week and is present in our offices 3 days/week. This is not a remote role.

As the VP of Creative, you will be at the forefront of our agency's creative endeavors, leading a team of talented artists in copy- and design-focused roles. Your role will encompass setting the creative vision, guiding the execution of projects from concept to completion, and ensuring alignment with client objectives and agency goals. Additionally, you will play a role in driving the growth and success of our agency as a member of the leadership team.

Key Responsibilities:

  • Develop and execute creative strategies that align with client objectives and agency goals. 
  • Lead the conceptualization, execution, and delivery of creative projects, adhering to timelines, budgets and quality standards. 
  • Drive the development of engaging scenarios and frameworks that reconcile business and user needs. 
  • Cast a strong creative vision for multi-disciplinary campaigns, integrating across all media channels. 
  • Direct and mentor designers, art directors, content strategists and copywriters. 
  • Collaborate with cross-functional teams to ensure integration of creative initiatives with client strategies. 
  • Lead new business pitches and present work to clients, prospects and colleagues. 
  • Cultivate a collaborative environment conducive to innovation, growth and optimal performance. 
  • Inspire and guide professional development for the creative team. 
  • Conduct annual performance appraisals and contribute to staffing plans and department budgeting. 
  • Stay abreast of industry trends, emerging technologies and creative best practices.

Required Qualifications:

  • Bachelor’s degree in graphic design, art, marketing or communications, or equivalent combination of education + experience 
  • 10+ years’ experience in a marketing agency, including at least 3 years in B2B accounts 
  • Minimum 3 years of demonstrated success supervising others 
  • A solid portfolio demonstrating creativity and strategic thinking 
  • Proven problem-solving and troubleshooting skills 
  • Excellent time management, organization and communication skills 
  • Expert in Adobe Creative Suites and/or other industry-standard design software and tools 
  • Proficient in MS Office Suite (Teams, Excel, Word and PowerPoint)

We offer a competitive salary and benefits (health, dental, vision, disability & life insurances, 401k plan with 100% match, robust PTO, parking stipend + more), hybrid in-office/remote work environment, professional development stipend, and a culture of empathy and service. Schermer’s team works best together, but with flexibility: we’re remote a couple days/week, and in the office a few days/week in Minneapolis, MN. Local candidates only.

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