VP of Marketing

POSITION SUMMARY:

The Vice President of Marketing will lead the development and execution of innovative marketing strategies, overseeing all marketing activities across various channels to align with short-and long-term goals. This role manages the daily operations of the marketing department, including creative services, public relations, community outreach, marketing intelligence, and brand creative. The VP is accountable for driving profitable growth and ensuring a positive member experience through consistent and brand-aligned efforts.

General Responsibilities:

• Responsible for overseeing the development and implementation of new member, deposit and loan acquisition efforts as well as deepening existing member relationships and retention. 
• Ensures continual analysis (i.e., Integrator Advance, Marketing Cloud Intelligence) to measure and improve marketing efforts and modify tactics to improve overall effectiveness. 
• Provides oversight and overall direction and insight for all print, digital advertising, website, social media, promotions, journeys, personalization, and email to drive increased products and services per member while ensuring all output is compliance and delivered on time. 
• Responsible for the marketing budget and planning process and ensuring maximization of assets while managing costs effectively.
• Approves all expenditures of annual marketing budget. 
• Recommends product or service enhancements to provide enhanced member experience. 
• Presents and communicates all marketing programs to management and personnel and ensures that marketing promotions support organizational objectives. 
• Measures results on major campaigns and reports results. 
• Leads and facilitates cross-functional teams or projects in support of strategic goals and initiatives. 
• Serves as media spokesperson for Verve and manages third party partnership for all public relations. 
• Oversees member experience sentiment and related activities for monitoring service levels which includes but is not limited to, MemberXP and Google reviews. 
• Oversee member statement messaging and delivery. 
• Responsible for oversight of community support through sponsorships, donations and events and maintaining a positive reputation within the community. 
• Provide leadership and support to key credit union events such as annual meetings to ensure a positive and successful experience. 
• Maintaining key partner relationships (i.e., online banking, core system) to continuously drive enhanced experiences and improved products and services. 
• Coordinates usage of third-party financial analysis tools including but not limited to customer data compilation, MCIF and customer survey. 
• Manage direct reports to maximize productivity, efficiency, and the potential of the human assets of the company, including: hiring, directing job assignments, monitoring staff performance, coaching, training, assuring compliance with regulatory requirements and organizational mission, values, policies and work rules. Develops marketing team by providing information, educational and experiential growth opportunities. 
• Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. Additional duties as assigned.

EDUCATION AND EXPERIENCE:

• Bachelor's degree or equivalent experience in Marketing or related business area. 
• 8 years’ experience in a marketing leadership position. 
• Previous supervisory experience and the ability to lead and direct others is also required.

KEY COMPETENCIES:

• Computer skills including, but not limited to, Microsoft Office, Internet 
• General typing and 10-key calculator skills 
• Excellent communication and interpersonal skills to effectively serve all levels of the organization as well as members of the Credit Union. 
• Conscientious, attention to detail, performs accurate work with respect for regulations and standards 
• Ability to work at a steady, even pace, and has a high aptitude for work that is mechanical or technical in nature. 
• Dependable, consistent in handling structured routines. 
• Possess a working knowledge of all relevant Banking Rules and Regulations.