VP, Public Relations Account Director, PR/Social

Cramer-Krasselt

About C-K Milwaukee:

Milwaukee is the birthplace of C-K. Back in 1898, two bicycling enthusiasts—Cody Cramer and Bill Krasselt—started a newsletter about their passion. As that passion became a nationwide craze, advertisers wanted to promote their goods in the newsletter, but most of them didn’t have agencies to help create the ads. Cody and Bill seized the entrepreneurial opportunity and C-K was born.

Today, that spirit is alive and kicking among our team of seasoned marketers, communications and public relations professionals and top creative talent who serve clients from a variety of industries. Whether we are creating award winning websites for Evinrude’s newest outboard motor or launching major national campaigns for the Paper and Packaging Board, we leverage best-in-class strategies in digital and social media, marketing, advertising and public relations to engage the right audience for each client.

And, this team loves Milwaukee so much that they are dedicated to giving back to the community. Each year they put countless time, funds and labor into charities and non-profits such as St. John’s Open Door Café, Milwaukee Public Museum, Sojourner Family Peace Center, Movember and several others.

http://www.c-k.com


Position Details

VP, Public Relations Account Director, PR/Social
Job
Full-time
Office/WFH
100% remote
5/16/2016
Southeast Wisconsin
Milwaukee, WI

The VP, Account Director, PR/Social is one of the principal agency representatives on their assigned accounts. Responsible for making significant contributions to the quality of the agency’s recommendation and performance together with senior leaders in account management, creative, brand planning, and media.

  • Lead the public relations team in creating innovative marketing solutions that build clients’ brands
  • Work as a true business partner to educate the client about communication and its value and effectiveness within the client’s category
  • Annually preparing and regularly updating a forecast of revenue for the account
  • Facilitate the communication of any issues between clients and the agency with executive management
  • Review and approve all plans, recommendations and work before it is submitted or presented to the client
  • Coach junior staff in the management of media relationships, and help them to develop a solid understanding of media relations strategies
  • Ensure that the client(s) is making progress towards achieving its marketing objectives
  • Make major contributions to client strategic and business-building ideas
  • Help the team gain a solid understanding of social media, industry products, strategies and executions
  • Work with team members and inspire them to perform at their best
  • Set a standard of work level that demonstrates a commitment to involvement in growing the client’s and agency’s business
  • Facilitate the development of writing, influencing and creative problem-solving skills
  • Determine staffing needs and recommendations for appropriate allocation of personnel
  • Be alert to new opportunities within the client organization
  • Attend appropriate business/social functions that may enhance the image of the agency, reveal growth opportunities, solidify client relationships or identify risks to the business
  • Organize new business presentations and efforts
  • 7-10 years of experience working at a public relations or integrated marketing communications agency
  • 2+ years of experience working on a heavy social media campaign
  • Possess the appropriate business acumen in order to drive clients’ business objectives and demonstrate the ability to balance agency and client interests
  • Be engaging and persuasive in verbal, written and presentation style
  • Demonstrate idea leadership and a commitment to seeking new territory


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