Web Content Editor

Allina Health

People at Allina Health have a career of making a difference in the lives of the millions of patients we see each year at our 90+ clinics, 12 hospitals and through a wide variety of specialty care services in Minnesota and western Wisconsin.

We’re a not-for-profit organization committed to enriching your career by providing ongoing training, competitive compensation, support for work-life balance and ways to give back to the communities we serve. Join our team of 27,000+ employees – your career opportunities are limitless!


Position Details

Web Content Editor
Twin Cities Metro
Minneapolis, MN

Responsible for bringing the corporate brand to life through creative and inspirational copywriting. Collaborates with designers, strategists and internal partners to write and edit various pieces of content and messaging for multiple audiences and platforms. Collateral may include web, email, social, campaigns, advertising, personal stories, brochures, outreach materials, direct mail, posters, flyers, letters and more.

Conducts interviews with various individuals including patients, physicians and healthcare professionals to tell the organizations story. Manages the editorial process on individual projects and will serve as a subject matter expert on project teams and support and monitor the application of the brand voice and brand standards for all communications deliverables.

Key Position Details:

On Call required on occasion if there is a need for coverage support for afterhours/weekends for emergency situations.

Principle Responsibilities:

Creates content that can be cascaded to numerous deliverables and channels including print and digital channels, websites, blogs and social media. Examples include service line materials and advertising deliverables.

  • Ability to understand and translate marketing and strategic briefs into engaging creative concepts that support business objectives and goals. 
  • Serves as consultant on project teams. 
  • Collaborates with designers and provides direction to Associate Copywriter to cascade concepts. 
  • Presents work to internal customers. 
  • Works within the CMS to update content. 
  • Subject matter expert on specific software.

Manages the editorial process on individual projects.

  • Collaborates on development of timelines. 
  • Conducts daily work to ensure assignments are completed within deadline and budget constraints. 
  • Contributes to content strategy efforts. 
  • Conducts interviews with various audience members and archives interview notes and final stories. 
  • Serves as a brand voice subject matter expert on project teams.

Supports development of brand voice with regard to tone, message and readability.

  • Monitors brand voice application on all materials to ensure consistency across all channels of communication. 
  • Provides best practice guidance and training to internal and external partners for effective copywriting and to raise the bar for the organizations brand voice. 
  • Other duties as assigned.

Job Requirements:

  • Bachelor's degree in English, Communications, Journalism or similar required 
  • 2 to 5 years of proven work experience as a copywriter, content writer or similar required

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