Web Content Writer

Madison Area Technical College

We are known for our real-world, smart approach to learning – offering students innovative, high-tech career pathways and college transfer opportunities with more than 150 programs to choose from. Madison College is a great place to work and has been for over 100 years, serving more than 33,000 students in 12 south-central Wisconsin counties. The College offers generous salaries, benefits, and an inspiring work environment. Employees enjoy a culture dedicated to lifelong learning, wellness and inclusiveness.


Position Details

Web Content Writer
Southwest Wisconsin
Madison, WI

Web Content Writer

Madison College, in Madison, Wisconsin, is excited to introduce a Web Content Writer in our Marketing and Public Relations Department. We are seeking a candidate who is a strong internet writer, project management driven, and is able to understand website content development and SEO. If you are looking for a fulfilling career that can display all of these skills, apply now!

This position will be open until filled, with a first review date of July 30, 2020, at 11:59 pm. After this date, the recruitment may close without further notice. Interested applicants are encouraged to as soon as possible.

This is a full-time, non-exempt, 40 hours per week, 52 weeks per year position. Monday – Friday from 8:00 a.m. – 4:30 p.m., some flexibility required. This is a limited-term employment opportunity through August 31, 2021. Continuation of this position is dependent on funding.


The Web Content Writer will work with the Content Strategist and Web Content Coordinator to create compelling content that adds value to the college by actively engaging audiences and maintaining a cohesive and consistent brand voice on the web. This team member will play a critical role in improving the user experience as the website undergoes a full redesign.


  • Review and re-write current website content for readability, accessibility, and engagement. Adhere to web and search best practices, including Google’s complex and ever-changing guidelines, web standards and ranking factors, SEO, PPC, responsive design, A/B testing, content development, and accessibility standard.
  • Develop interesting, original and engaging content optimized for the web to guide prospective students from initial inquiry through application.


  • Skill in communicating effectively, both orally and in writing.
  • Demonstrated skill in communications and human relations with populations of diverse socioeconomic and cultural backgrounds and persons with disabilities.
  • Comprehensive knowledge and skill in project management.
  • Knowledge of SEO practices.
  • Knowledge and skill with EAT (expertise, authoritativeness and trustworthiness with the ability to create spot-on web content.)
  • Knowledge of ADA regulations.


  1. Bachelor’s degree from an accredited institution in marketing, business or other related field.
  2. Two (2) years (4,000 hours) of related professional work experience in an web content writer setting or other work experience required to successfully perform this position.

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