Web Design Specialist

The Web Design Specialist is expected to be knowledgeable in many things digital, be passionate about the latest digital trends, and be motivated to overachieve. This role will be responsible to translate and build design concepts into all digital marketing systems. Additionally, this individual is expected to provide account support and education around digital trends in website, email, measurement, optimization, and reporting.

What You Would Do:

1. Manages website design and development to aid in marketing campaigns and initiatives. 
2. Works closely with the Brand and Content Supervisor on design direction, such as user-interface and website design assets.
3. Champions continuous advancement of front-end code development. 
4. Provides recommendations on website structure and the flow of information.
5. Implements current website usability practices. 
6. Manages website Wordpress plugins and general website maintenance.
7. Performs cross-browser and cross-platform compatibility testing. 
8. Orchestrates improvements on search engine optimization processes.
9. Develops and maintains website content with the content team. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
10. Monitors and reviews website traffic relating to marketing campaigns and initiatives. 
11. Troubleshoots technical issues within marketing digital systems, and collaborates with the development team when needed. 
12. Possesses strong organizational, problem-solving and analytical skills to multi-task a variety of duties by working both independently and as part of a team.

Your Experience:

• Bachelor’s degree in Web Development, Design, Communications, or related field 
• 2-5 year’s experience working with HTML/CSS and Wordpress 
• 2-5 years in a Business-to-Business fast-paced team environment 
• Expert knowledge of HTML/CSS and responsive web frameworks such as Bootstrap or Foundation 
• Experience with modifying website files using File Transfer Protocol (FTP) 
• Expert knowledge with the content management system Wordpress 
• Knowledgeable of best practices for website interface design 
• Leverage tools such as Google Analytics to identify actionable takeaways 
• Understanding of HTML/CSS practices for email use 
• Attention to detail, ability to multi-task, and meet deadlines 
• Excellent written and verbal communication skills 
• Proven understanding of graphic design fundamentals 
• Proficient in Adobe Creative Suite (Photoshop, AdobeXD, Illustrator, etc.), and Microsoft Office