Web/Digital Designer

This position is responsible for designing impactful, conversion-oriented designs for various touch points that is inspiring, consistent, creative and keeping with the feel of the brand(s). In this role, you will work directly on our creative team to develop innovative promotions for email, social and direct display campaigns. The ideal candidate has a strong understanding of HTML and CSS coding (email preferred) with a passion to create designs that trigger a response.

 ESSENTIAL DUTIES & RESPONSIBILITIES:

• Design and code email promotions to market magazines, books and other various marketing initiatives. This requires the ability to execute high quality design mockups and produce a HTML email that rendering consistency across multiple clients and browsers.
• Meet with members of the marketing team to develop response driven campaigns. This includes the creation and design of various digital advertising units for in-house space, email ads, exit pop-ups and various social media platforms.
• Follow templates to build and optimize order and confirmation pages to increase purchases and subscription services. For secondary products, websites, assets, newsletters, etc. create tweaked logos, new concepts and website headers to make sure current brand standards are being implemented across the brands.
• Aptitude for animation and video editing to create digital ads as well as understanding of the power of animation in UX design is a plus.
• Manage workflow in JIRA. Use our project management software to appropriately manage jobs by deadline and prioritize.
• Confirm with marketing managers that complete project information is provided up front. Stay on top of design trends. This keeps our designs fresh and allows us to give current and relevant input. This requires reading relevant articles and reviewing trending content.
• Other duties as assigned Requirements

REQUIRED QUALIFICATIONS:

• Four-year degree in relevant field of study or equivalent combination of education and/or experience.
• Web design and coding experience using HTML5, CSS3, and JavaScript frameworks in the context of interactive web applications and email.
•  Experience writing hand-coded HTML email and hand-coded HTML and CSS for the web.
• Proficient in Adobe Creative Suite graphic design applications: Photoshop, Illustrator and InDesign.
• Two plus years’ experience in digital design, preferably within a consumer marketing environment.
• Experience with Agile workflow and methodology, JIRA or similar tools highly desirable. Must possess a high degree of creativity as well as outstanding technical production skills.
• Strong understanding of responsive design/development techniques using current best practices in web and email standards.
• Experience building responsive web pages and optimizing for mobile experiences.
• Excellent verbal communication skills, including the ability to convey ideas clearly, concisely and persuasively.
• Flexibility, good judgment and attention to detail essential

This is a general outline of the principle functions of this position and shall not be construed as an all-inclusive description of all the work requirements that may be inherent in this position.

Competitive salary and benefits.