Web/Digital Marketing Specialist

Johnson Outdoors has 4 key outdoor recreational segments; Fishing, Camping, Watercraft Recreation, and Diving. This role specifically supports the Fishing business, with leading brands Cannon, Minn Kota, and Humminbird. Performs digital marketing, and collaborates with other internal teams to execute the digital ecosystem strategy which supports organizational objectives. Acts as an advocate and resource for interactive communications throughout the organization to enhance the digital footprint.

This position is located at our beautiful Headquarters along Lake Michigan in downtown Racine: 555 Main Street, Racine WI.

Key Responsibilities:

• Executes digital marketing activities including website design and development, website updates and digital asset management. Ensures brand identity and advertising campaigns extend to all digital mediums including social media and websites.
• Manages the website content via the web content management system, and ensures brand websites align with brand identity and meet the highest standards for design, user experience and navigation. Develops digital communications including but not limited to website content, graphics, newsletters, interactive catalogs and PDF documents.
• Creates and distributes email blasts to consumers and dealers which includes creating templates, campaigns and scheduling.
• Tests, measures and refines digital marketing efforts leveraging analytics to monitor and track digital trends, lead generation efforts and campaign results. Participates in ROI analysis on marketing results and recommend specific modifications for increased effectiveness.
• Partners with the brand and marketing group to help define project objectives and translate those into successful digital marketing strategies.
• Participates in the project coordination between external agencies and internal teams.
• Assists in developing and implementing organic and paid search strategies.
• Provides recommendations for annual digital projects and budgets.
• Manages and updates the global CRM, warranty, dealer, content and product databases.
• Performs other duties as assigned.

Education & Experience Requirements:

• Bachelor degree in marketing or equivalent.
• Typically requires a minimum of 2 years of experience in digital marketing in the areas of digital communications, managing web content and managing a global brand’s social media and website(s).

Knowledge & Background Requirements:

• Demonstrated proficiency and thorough knowledge of Adobe Creative Suite (Photoshop, InDesign); HTML (Hypertext Markup Language); CSS (Cascading Style Sheets), Microsoft Office.
• Experience with current CMS’s (Content Management Systems) as well as a thorough understanding of HTML and scripting languages.
• Ability to quickly learn and adapt to new technologies.
• Demonstrated success growing a global brand’s social media presence (including Twitter, Instagram, YouTube and Facebook.)
• Paid and organic search knowledge.
• Strong verbal and written communication and interpersonal skills and an ability to write clear, concise copy.
• Ability to create and adapt visual designs for digital content.
• Ability and skills to coordinating projects successfully. Experience in online advertising and online acquisition campaigns.
• Ability to manage multiple tasks, organize and prioritize. Self-motivated, detail oriented, results-driven personality. 
• S.E.O. Knowledge