Web Producer

Winsight’s digital team offers an outstanding opportunity for a Web Producer to work with its editorial, digital and marketing/events staffs. The Web Producer is responsible for managing, producing and executing digital products and ensuring their delivery to Winsight’s websites, multimedia, enewsletters, and social media audiences. The ideal candidate is a digitally-skilled multimedia journalist or social media manager who wants to contribute to improving Winsight’s digital presence. This position will work out of our Chicago office.

Position Responsibilities:

Optimize and publish digital stories. Assemble and send newsletters. Manage social media channels. Create and publish multimedia pieces. Publish special packages. Track website performance/report on analytics. Assist the marketing/events team in uploading digital content. Guide print editors in all digital best practices. Keep up-to-date on digital trends. Help other digital teammates when necessary.

Content Production:

• Work closely with the editorial team to produce digital content 
• Identify story leads, graphics, tabular material and stories from Winsight titles that are suitable for populating our websites and enewsletters and ensure the materials are posted appropriately in the content management system 
• Edit digital content to ensure alignment with brand standards and best practices 
• Understand and support Search Engine Optimization (SEO) 
• Assist with content migration and special projects as we redesign our websites and other digital initiatives 
• Assist with large digital premier packages 
• Assist in multimedia production 
• Assist the marketing/events team with their digital content

Enewsletters:

• Select content to be included in enewsletters and write thought-provoking subject lines
• Schedule, produce, test and deploy enewsletters 
• Build basic email templates in Marketo

Social Media:

• Help manage social media channels and grow our social audiences 
• Assist in formulating social media strategies 
• Assist with marketing/events social media scheduling

Knowledge, Skills & Abilities:

• AP Style, Google Analytics, HTML, Newsletter marketing platforms (Marketo), Drupal/other CMS, Adobe Suite, Microsoft Suite, Social Media 
• Bachelor’s degree or equivalent experience – journalism, media, marketing or communications preferred 
• 1-3 years’ experience in print/digital journalism or social media marketing/management 
• Basic understanding of food service, convenience, grocery and events or willingness to adopt the industries 
• Proficient with web and feature style writing; video and audio editing a plus 
• Previous experience managing corporate social media accounts 
• Excellent content editing, project management and communication skills 
• Ability to multi-task and work on several projects at once 
• Exhibits a strong digital storytelling drive 
• Strong organizational and scheduling skills 
• Proven cooperation in a team situation 
• Social media account management 
• Social media campaign creation and management 
• Experience formulating social media strategies