Web/UX Marketing Manager

Overview:

Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits. As part of our Digital Center of Excellence, the Website & UX Manager is responsible for the planning, execution, and analysis of digital strategies to improve website engagement and increase conversions on our ACAMS institution website. ACAMS (Association of Certified Anti-Money Laundering Specialists) is the largest international AML and financial crime prevention community. In this role you have the opportunity to drive positive change in UX and performance while also supporting a global mission-driven team who works to stop financial crime and human trafficking.

In this role, you will be responsible for overseeing day-to-day enhancements, optimizations and measurement for the website to improve user experience and meet institutional goals. You will work closely with business owners in marketing, as well as cross-functionally with other institutional teams.

Responsibilities:

• Lead the management of websites to build engagement with prospects, students and alumni to deliver against business objectives 
• Conduct user testing, A/B testing and other qualitative research 
• Oversee web designs in collaboration with internal stakeholders (marketing, business, sales, IT) 
• Manage SEO implementations that drive traffic goals and performance 
• Lead management of web enhancements requests 
• Collaborate closely with Google Analytics 360 team and broader UX & IT team to optimize tracking and communicating website and user experience insights 
• Create efficient processes and demonstrates effective project management 
• Evangelize user experience and conversion rate optimization throughout the organization

Qualifications:

Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelors’ degree in Marketing, Communications, Business or equivalent; MBA a plus 
• Minimum 5 years digital marketing & website management 
• Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required 
• Excellent project management skills required 
• Strong communication and presentation skills required 
• Strong teaming an collaboration skills required