Great Wolf Resorts, Inc.® (NASDAQ: WOLF), is North America's largest family of indoor waterpark resorts operating under the Great Wolf Lodge® brand. Led by the passionate leadership team at Great Wolf Resorts, the brand's success and accolades have made us an industry leader. Through innovation and dedication to customer service excellence the company has grown to eleven resorts - the largest family of indoor waterpark resorts.
The Great Wolf Resorts corporate campus is located in Madison, Wisconsin - just one hour from our original property and the waterpark capital of the world - The Wisconsin Dells.
In 1997, the first Great Wolf Lodge resort opened in Wisconsin Dells, Wis. Almost overnight, a new trend in the hospitality industry was born, combining quality accommodations with the finest in family recreational activities - all under one roof. Great Wolf Resorts quickly identified that this new concept of a fully-integrated, branded vacation experience was something that could be replicated in markets across the country.
Beginning with custom training programs, standards of service, and operating procedures, everything centered on our single core mission: "Creating family traditions, one family at a time." Upon this strong brand foundation, Great Wolf Resorts began opening Lodges from coast to coast to enthusiastic receptions by guests of all ages. Our current portfolio of properties includes:
- Wisconsin Dells, WI
- Sandusky, OH
- Traverse City, MI
- Kansas City, KS
- Williamsburg, VA
- Pocono Mountains, PA
- Niagara Falls, ON
- Mason, OH
- Grapevine, TX
- Grand Mound, WA
- Charlotte/Concord, NC
The company's resorts are family-oriented destination facilities that generally feature 300 - 600 rooms and a large indoor entertainment area measuring 40,000 - 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities.
Our 5,000 pack members focus each and every day on delivering our mission and providing our guests with that first-in-class, customized guest service that sets Great Wolf Resorts apart from its competition.
Duties:
Willingness to accept the most effective role.
Participates fully in Project Green Wolf, our company-wide environmental sustainability initiative, which includes, but is not limited to, recycling, waste reduction, and energy and water conservation.
Responsible for the promotion of a safe and professional workplace through adhering to policies and procedures as outlined in the Great Wolf Resorts handbook.
The Content Manager is responsible for digital content for all consumer facing domains operated by Great Wolf Resorts, including greatwolf.com. Responsibilities include:
- Establish copy and visual standards in coordination with PR, Marketing, and Creative.
- Work directly with digital marketing, creative, and product management to ensure the efficiency and accuracy of the content management process.
- Route copy and design to appropriate personnel for approval or adjustment.
- Identify areas of opportunity within the CMS; coordinate advancement with Product Manager.
- Establish and manage a calendar of events that will drive content changes and identify necessary content, including digital display ads, site images, and copy.
- Work closely with other members of Product Management and Software Development to ensure properly functioning content and optimal user experience.
Testing and Analytics:
- Work directly with quality assurance during test cycles, as well as bug entry and management.
- Ensure content is current on beta/test sites.
- Assist Product Management and Marketing team with SEO related projects. Interface with online marketing agency when necessary.
- Actively monitor and management of analytics software - communicate trends and suggest feature improvements.
- Participate in prototype design and wire framing.