Wisconsin Book Festival Communications Associate

Reports to: Wisconsin Book Festival Director

Job purpose: WBF Communications Associate will provide project management and implementation of all communications related to the Wisconsin Book Festival.

Mission of Wisconsin Book Festival: Dynamic author events; for you and for free.

DUTIES & RESPONSIBILITIES:

• Maintain and grow the WBF brand and mission 
• Organize WBF team meetings to review communications efforts 
• Assist in the development of the year-round strategy for promotion of WBF events 
• Create annual plan for promotion and publicity spending 
• Set schedule to coordinate paid advertising, including building relationships with media and negotiating year-long paid ad buys 
• Purchase and implement online ads, including Facebook boosting, paid Facebook ads, YouTube ads, Instagram ads, and other online ads as plan allows 
• Assist with festival events, including four-day celebration in October 
• Create and enter event surveys from WBF patrons 
• Send event information to local media for calendars 
• Track and add media highlights to website 
• Share content for email newsletter with library’s marketing team for regular email newsletter 
• Maintain festival website, including posting of events, sponsor information and creating/editing other content as needed 
• Create events on library website calendar 
• Work with graphic design consultant to create all print, signage, social or digital materials 
• Create and boost Facebook events for each WBF event 
• Create posts for WBF for events, articles and other content on Facebook, Instagram, and Twitter

SKILLS & REQUIREMENTS:

• A bachelor’s degree or equivalent with 1-2 years’ experience 
• Palpable excitement for the foundation and Wisconsin Book Festival’s missions, with the ability to effectively promote the organizations’ value to diverse constituents. 
• Ability to work seamlessly with staff, board members, donors, volunteers, members of the library, consultants and the community 
• Exceptional attention to detail in daily work 
• Demonstrated success in project management 
• Excellent communication skills, both written and oral, and ability to work with digital communication 
• Proven commitment to diversity, equity and inclusion values

PHYSICAL REQUIREMENTS/WORK ENVIRONMENT:

• Adequate hearing is required to hear/talk with other employees in person and on the telephone 
• Work requires the use of computers with exposure to monitors, keyboards, mouse 
• Position requires long periods of standing, bending and walking, and frequent use of stairs 
• Ability to maintain focus for a long period of time 
• Ability to occasionally lift and carry items weighing up to 40 pounds 
• Ability to attend and participate in off-site indoor and outdoor events at various locations in and around Madison, Wis., as well as within the United States 
• Ability to work from the library’s business location 
• Work is also performed in an office setting with frequent interaction with coworkers and external partners.

SALARY & HOURS OF WORK:

Communications Associate is an hourly position working 20 hours weekly, with a salary range of $23-25 per hour. The position requires work during the regular business days as well as during evenings and weekends as needed. Position includes holidays and paid time off.