Zip Marketing Manager

Culligan

Water touches everything in your home. For over 80 years, Culligan Water has been making that water cleaner, soft, and delicious for your friends, neighbors, and probably even your grandparents. Culligan Water provides the best in water softening and filtration technology. Let’s see what Culligan Water can do for your home. You could give your people Culligan Water.

https://www.culligan.com/

Position Details

Zip Marketing Manager
Job
Full-time
5/28/2020
Northern Illinois
Rosemont, IL

Specific Job Function:

  • Collaborate with various stakeholders to develop and oversee the marketing strategy and coordination of the marketing calendar, budgets, website and CRM road maps and releases. 
  • Build strategic relationships and partner with key industry players, agencies and vendors overseeing and effectively managing these relationships and the associated budgets 
  • Manage multiple marketing functions including website, CX & UX, mobile, SEO & SEM, CRM, lead nurturing, and marketing analytics. 
  • Engage with end customers, distributors and dealers to proactively identify areas to improve and add value, implementing initiatives that continually improve the customer experience. 
  • Implement search engine optimization/marketing (SEO/SEM) programs to increase awareness and consideration of Zip Water products and services to drive increased traffic on our website 
  • Understand and report on data trends and customer behavior; compile insights, analytics and research to drive ongoing customer experience and marketing improvements across platforms, devices and buyer journeys. 
  • Research web technologies, marketing practices and industry specific content to further enhance our digital activities; review analytics to gain understanding of user activities and behaviors and utilize data to drive efficiencies of KPI’s with agency partners. 
  • Present progress against deliverables/action plan in bi-weekly leadership meetings. 
  • Interact closely with Zip Water Sales and Distributor marketing teams to align business objectives and priorities that deliver integrated and targeted experiences for various audiences and client segments. 
  • Work closely with the broader Culligan marketing team to expand the use of agile project management from CX and UX work into Marketing projects.

Requirements:

  • Bachelor’s Degree in Marketing or Communications. MBA preferred. 
  • 7+ years’ leadership experience in marketing at a start-up to mid-sized company 
  • 3+ years’ experience in digital marketing at the strategic & executional levels 
  • Proven experience in Salesforce, Pardot, WordPress, Woo Commerce, Google Analytics, Microsoft Office 365 (Word, Excel, PowerPoint etc.) 
  • Proven client, agency, and budget management skills

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