Associate Brand Manager

Jack Link’s Protein Snacks

When it comes to being wild, we know a thing or two. We’re not afraid of trying something new or the hard work it takes to make it happen. It’s in our DNA. We’ve turned a family recipe into the world’ largest meat snack business, that’s still proudly family owned and operated.

We’re a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

At Jack Link’s Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground, to realize our vision of becoming the World’s #1 Protein Snack Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Join the team, make a difference, be part of something bigger.

Link Snacks, Ink (“Jack Link’s”) is the #1 Meat Snack brand in the U.S. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of quality, safety and innovation. The company is made up of passionate team members who share an uncompromising commitment to delivering awesome products. Sold in more than 40 countries, the Link Snacks’ family of companies owns a portfolio of brands that includes Jack Link’s®, Lorissa’s Kitchen®, Wild River®, Golden Island®, MATADOR®, BiFi®, and Peperami®.

Position Details

Associate Brand Manager
Twin Cities Metro
Minneapolis, MN

Join Jack Link's as an Associate Brand Manager (ABM) to work as part of the Marketing team to develop long-term strategy and build equity of the Jack Link’s brand. As an ABM, you will work in a high-visibility role on the company’s flagship brand. You will closely monitor and analyze sales volume and market trends to formulate recommendations for growth. Working under the direction of a Brand Manager, you will lead cross-functional team members in the execution marketing plans to drive in year results and be accountable for delivering the brand’s revenue, profit and market share objectives. If you want to work for a snacking category leader, Jack Link’s is the right company for you!

Specifically, you will work across these areas:

  • Brand Strategy – Participate in and lead aspects of the development of brand strategy to achieve long-term and short-term business goals, including strategic planning 
  • Build the Brand – Identify new, innovative ideas to drive brand growth. Develop & execute new marketing and product strategies & ideas. Develop and execute general management plans which include input into volume, profit and share objectives
  • Marketing Execution - Lead teams of internal and external cross-functional partners in the development and execution of brand management strategies including product development, packaging, trade and pricing and business operations. Provides support to the sales organization with regard to marketing initiatives
  • Analytics and Tracking – Responsible for analyzing brand performance and competitive environment to assess overall business, lead reporting of key business metrics, and identify insights and actions. 
  • Planning and Budgeting - Assists in the development of the marketing plan to achieve annual sales & profit objectives.
  • Ad Hoc Projects – Support the Marketing team.
  • Bachelor’s Degree in Marketing, Finance or Business Administration 
  • MBA preferred, but not required 
  • 1-3 years of Brand Management experience or 3-5 years relevant marketing experience 
  • CPG industry experience preferred 
  • Strong leadership qualities and team skills 
  • Excellent project management skills 
  • Ability to conduct business analytics with proficiency in Nielsen/IRI syndicated data preferred 
  • Ability to determine how to use 4Ps to achieve brand strategy and goals 
  • Flawless verbal and written communication skills 
  • Ability to lead and influence cross-functional teams and all levels of management, as well as external business partners 
  • Results-driven attitude 
  • Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment.

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