Associate Director, Employer Brand & Talent Marketing

Job Overview:

Help lead the transformation of our enterprise global employer brand while ensuring we deliver a candidate-centric experience. As the Associate Director of Employer Brand and Talent Marketing, you will develop and execute global strategies that support our mission of improving health and improving lives, while strengthening our talent brand, and positioning Labcorp as an employer of choice. Managing our global employer brand team, you will guide our integrated recruitment channel strategy, employer reputation, and content strategy. Your work will also help build a strong passive candidate pipeline built upon a rich, data-driven, strategic approach.

Grow your career at Labcorp

Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. With more than 70,000 employees, we serve clients in more than 100 countries. Labcorp (NYSE: LH) reported revenue of $14 billion in FY2020. Learn more about us at www.Labcorp.com or follow us on LinkedIn and Twitter@Labcorp.

Strengthen our candidate-centric experience:

• Drive Labcorp Enterprise Employer Brand Transformation: Ensure targeted candidates recognize and embrace the opportunities that exist at Labcorp. Through persona-based storytelling, you would showcase the Labcorp employer brand by highlighting our inclusive practices, commitment to internal development and how we strive to put patients at the center of all we do.
• Lead our Recruitment Marketing Technology Roadmap: Lead advancement of our global recruitment marketing technology roadmap, (i.e., career site, CRM, brand activation technology, employee advocacy tools, global social channels, etc.) and drive change management/adoption.
• Drive Digital Outreach and Content Strategy: Lead the development of our recruitment marketing content across offline and online digital/social properties and the associated distribution across our global recruitment channels (i.e., career site, LinkedIn, Facebook, WeChat,  paid/owned/earned/emerging channels, etc.) that drive interest and convert talent in alignment with our targeted priority segments and key geographies.
• Proactively Manage Employer Reputation Strategy: Lead internal employer reputation strategy, external review response management and sentiment analysis.
• Build Predictive CRM Sourcing Strategy: Implement and monitor scalable talent network campaigns in partnership with our sourcing center of excellence that build a robust pipeline of talent.
• Create a Culture of Recruitment: Promote our enterprise employee referral program by running creative and targeted employee-centric campaigns that build brand, internal brand advocates and create a consistent source of high-quality leads.
• Lead Global Media and Job Board and Programmatic Strategy: Drive ROI with a programmatic and regional job board and media investment strategy that drives efficiencies based on channel insights.
• Lead with Analytics: Conduct internal and external competitive research while analyzing campaign performance to uncover insights that will optimize our employer brand strategy, recruitment marketing initiatives, brand awareness and employer reputation.
• Ensure Brand Governance: Lead processes to ensure all materials uniformly reflect our brand, voice and vision throughout the candidate journey. 
• Leverage Interdepartmental Relationships: Collaborate cross-departmentally (Diversity & Inclusion, Marketing, IT, Volunteer Recruiting, Corporate Communications, Legal, Vendor Partners, etc.) to build upon corporate strategies, enhance the candidate/employee experience and discover unique ways to partner that support our mission-driven growth strategy.

Education/Qualifications:

• BA/BS degree in communications, marketing, human resources, social science, psychology, or other related field 
• Have ~8 years of experience in employer brand management as part of a communications, marketing, HR or recruitment team with 2+ years’ at the manager level

Experience:

Candidates who will thrive in this role:

• Possess a global mindset and demonstrated experience operating internationally across large, highly matrixed organizations 
• Offer extensive experience with talent brand program strategy, planning, development, and implementation. 
• Show excellent interpersonal qualities, including problem solving, influencing, negotiating, facilitating and strong partnership skills 
• Have strong copywriting, design sensibility, project management, presentation and oral communication skills 
• Provide strong visual design sensibility 
• Are naturally self-motivated and comfortable influencing events and people to achieve goals 
• Are willing to travel to connect with our global sites (~20% travel)

Be a part of our team that pushes new boundaries, attracts diverse candidates from around the world and highlights our healthy, stable and respectful work environment. Your highly visible work will showcase your talents to wide audience, promote our culture of recruitment and ultimately help us improve health and lives.