Associate Marketing Analyst

Life Time, Inc.

Life Time champions a healthy and happy life for its members across 138 destinations in 38 major markets in the U.S. and Canada. As the nation’s only Healthy Way of Life brand, Life Time delivers an unmatched athletic resort experience and provides a comprehensive healthy living, healthy aging and healthy entertainment experience that goes well beyond fitness to encompass the entire spectrum of daily life for individuals, couples and families of all ages.

Life Time destinations across the U.S. and Canada offer distinctive, branded programs and services including: personal and TEAM small group training, weight loss programming, Pilates, studio, cycle and yoga classes, tennis, racquetball and squash, swim programming and Ultimate Hoops basketball. Full-service LifeSpas, LifeCafe and LifeClinic Chiropractic offices are also located within Life Time.

https://www.lifetime.life

Position Details

Associate Marketing Analyst
Job
Full-time
10/16/2018
Twin Cities Metro
Chanhassen, MN

Position Summary:

The Associate Marketing Analyst supports the development and lead execution of member-centric, multi-channel marketing and communication strategies driving improved retention and program engagement.

Job Duties and Responsibilities:

  • Assists in the development of effective strategies with managers to drive membership retention and internal business growth 
  • Partners with internal marketing channels to fully leverage capabilities to achieve retention goals and execute with excellence 
  • Works with internal creative agency to develop effective creative assets aligned to strategy and tactics 
  • Acts as the daily point person for internal business owners on Life Time BUCK$, Life Time’s loyalty currency 
  • Supports the Retention Operations team per their respective marketing needs 
  • Monitors KPI’s on a daily basis for membership, accountable program businesses, and dues and actively pulls marketing levers to pivot accordingly 
  • Delivers retention marketing performance to all key stakeholders in a timely manner

Position Requirements:

  • Bachelor's Degree in Marketing or a related business field 
  • Coursework that provided data-driven marketing experience and knowledge of CRM practices 
  • Knowledge in database marketing, CRM and BI

Preferred Requirements:

  • Graduate degree in Marketing or a related field 
  • 2 years of experience in marketing in a performance-based culture

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