Chief Marketing Officer

Peoria Area Convention and Visitors Bureau


The Peoria Area CVB works hand in hand with communities in our eight county service area to create economic growth through sales and marketing efforts to bring more sporting events, meetings and conventions and the leisure tourist to our area. We are the go-to for Peoria Area Events, tourist activities and festivals!

Position Details

Chief Marketing Officer
Central and Southern Illinois
Peoria, IL




Creative Media Manager, Marketing Manager, Partnership & Advertising Sales Manager


Develop and manage the marketing activities and strategies for the PACVB that relate to developing trade and consumer visitor markets for our 7-county area.


  • Supervise the design and production of all PACVB marketing materials including: Print ads;  Online ads; Brochures and all sales collateral; Signs, banners and posters; Exhibit tradeshow booths and displays; Web content and Other materials as necessary. 
  • Work with the Marketing Manager to develop ad campaigns and other branding efforts as required by PACVB departments 
  • Develop annual departmental strategic plan and budget 
  • Monitor department budget throughout fiscal year and suggest changes as necessary 
  • Create all marketing campaigns as appropriate for sports, conventions and leisure markets. 
  • Implement, monitor and evaluate their effectiveness; change/refresh as needed 
  • Supervise all aspects of website design, alteration and refresh 
  • Supervise all client marketing service efforts 
  • Manage internal and external event assistance, coordination and marketing 
  • Manage sponsorship and partnership acquisition, maintenance and reporting 
  • Manage funding city marketing plans 
  • Manage the processes and best practice syndication and training within IDSS and the Estimated Economic Impact Calculator 
  • Manage client housing system within IDSS 
  • Be integral with PACVB advocacy efforts including, but not limited to, print, digital and on-air media, social media and partner and stakeholder relations 
  • Supervise all aspects of Experience Guide design, production, advertising, and distribution 
  • Ensure open communication and develop relationships with staffs of area hotels, attractions, the Peoria Civic Center, and other hospitality partners
  • Maintain a leadership role within the hospitality industry to fulfill our overall mission. Establish a “team” concept in order to market our area as a whole; i.e., co-op trade shows, advertising, special projects and Bureau publications.
  • Assist in creating multimedia presentations and city-wide proposals as necessary 
  • Stay abreast of industry trends/best practices 
  • Compile and submit productivity information periodically, as required, to the PACVB Board of Directors, Peoria Civic Center Authority and area Mayors 
  • Select, train, supervise and evaluate department staff 
  • Assist in developing and maintaining a positive image for the Bureau in the eyes of all individuals and organizations 
  • Develop, monitor and grow all social channel and on-line marketing efforts 
  • Educate staff, Board, partners and stakeholders in purpose, value and results of marketing efforts 
  • Assist all departments with special projects and perform duties designated by President/CEO


  • 4-year college degree from accredited institution 
  • Minimum of 5 years of progressive marketing experience 
  • Public Relations experience a definite plus 
  • Proficient in use of Microsoft Office, Apple products, InDesign, etc. 
  • Understanding of the hospitality industry 
  • Agency experience preferred 
  • Ability to lead and manage staff effectively 
  • High attention to detail 
  • Excellent organization, time management and oral communication skills 
  • Excellent writing skills – strong command of grammar usage and vocabulary 
  • Ability to travel periodically to industry conferences 
  • Strong professional appearance and demeanor 
  • Ability to work well with diverse staff and handle frequent interruptions while performing multiple projects simultaneously 
  • Ability to exercise judgment and diplomacy in a wide variety of public contact situations

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