Digital Marketing Administrator

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Care for the USCCA. The USCCA helps responsible Americans avoid danger, save lives and keep their families safe. We're one of the fastest growing companies in America and a favorite workplace in SE Wisconsin. Named on Inc. 5000 Fastest-Growing Private Companies List 10 years in a row, Milwaukee Journal Sentinel Top Work Place for 6 years, and Milwaukee Journal Business Best Place to Work for 6 years.

Position Summary:

Are you looking for a fresh challenge or an opportunity to begin your digital marketing career and advance your skills with a fast growing company? If you have a passion for digital marketing with strong detail orientation and organizational skills, who is able to multitask in a fast-paced environment, we have the perfect opportunity for you! This is a unique opportunity to build a digital marketing foundation or to get exposure to all the components of digital marketing and may adapt over time to focus on areas of interest to the candidate and/or the candidate’s skillset.

The Digital Marketing Administrator will provide support to the Digital Sales & Marketing (DSM) Department responsible for lead generation and conversion (turning prospects into members). S/he will work closely with copy, design, email, digital paid media, data strategy, organic search and digital experience teams on day-to-day operations and tasks to ensure campaigns and tactics run smoothly and deliver results. May interface with additional teams (social media, video, content [blog], etc) on select projects. This position can be at HQ or remote.

Duties/Responsibilities:

• Review and test emails, web pages, and user flows to ensure what is delivered is top quality, matches design and functions properly.
• Setup and manage page vanity urls, redirects, url shorteners, and QR codes ensuring accuracy for redirect types and tracking parameters for measurement with various stakeholders.
• Support content operations and web page maintenance for campaigns and promotions, submitting creative requests and executing the changes in content and/or AB testing systems.
• Configure promotions, flight dates, and landing pages within system(s).
• Maintain promotion documentation and keep promotional and marketing calendars up-to-date.
• Assist analysts with tracking needs and populate data in performance scorecards & reports.
• Maintain tracking for fulfillment (promotional items), fine print submissions for giveaway promotions, and customer list uploads for media buys.
• Be flexible with context-switching and accommodating miscellaneous needs and tasks in the department.
• Assist external agency and SEO channel team on emerging search term opportunities, keyword research, and support content teams on linking strategy.
• Follow SOPs and provide suggestions for modifications to SOPs to improve efficiency.

Skills/Abilities and Educational Requirements:

• Bachelor’s degree in marketing or similar field; or equivalent years of experience in marketing, operational, or administrative roles.
• Be a self starter, have high standards and be able to work independently and on a team to crush deadlines, and proven time management skills in deadline driven work.
• Demonstrates organizational skills and detail-orientation with strong follow-through.
• Some exposure to landing page, content management, email software, analytics, or digital marketing or web platforms preferred.
• Demonstrates the Core Values of Delta Defense, LLC

At Delta Defense, LLC our employees enjoy one of the best benefits packages in the business, including comprehensive medical, dental, and vision plans, 401k match, access to a life coach, an annual stipend for self-defense purchases, a flexible casual dress environment, remote work options and a complimentary USCCA Membership.