Digital Marketing Specialist

Delta Defense LLC

Delta Defense is the private company that provides Marketing, Operations and Customer Care for the USCCA. The USCCA provides self-defense education, training, and legal protection for responsible gun owners.

  • Delta Defense, LLC, is one of the fastest-growing companies in America.
  • Inc. 5000 company 7 years in a row!
  • Journal Sentinel Top Workplace - 3 years in a row
  • #1 Milwaukee Business Journal Top Workplace
We are a fun, fast-paced and rewarding place to work and grow! 
We hire rock stars, and help them rock even harder!

Position Details

Digital Marketing Specialist
Southeast Wisconsin
West Bend, WI

Position Summary:

We're growing, and growing fast...and a big portion of that growth can be attributed to our focus on Direct Response Marketing. (If you don't know what that is, look it up!)

This position requires a results-oriented marketer who's ready to make an impact on the company's bottom line.


We seek an experienced digital marketing specialist to:

  • Contribute to the success of our business on multiple digital advertising platforms
  • Be responsible for managing projects from beginning to the end
  • Make decisions based on reason, research, and data
  • Offer insight and ideas and collaborate effectively in a team environment
  • Work with team members to ideate strategy, create execution plans, and then implement
  • Be responsible for continuous optimization of team strategy and web pages via A/B testing
  • Prepare for and potentially lead meetings about strategy, day-to-day operations of a marketing team, and optimization
  • Be responsible for reviewing designs, copy, and coded web pages to ensure information accuracy, grammar and spelling accuracy, and proper functionality on the web
  • Work with the Business Intelligence team to analyze a variety of numerical reports and statistics on a daily, weekly, monthly, and special request basis and take action based on that analysis
  • Examine and analyze return on investment for projects and campaigns to identify opportunities to increase profitability.
  • Have keen insight into the minds of our target audience and be relied upon for the creation and implementation of marketing initiatives

Skills/Abilities and Educational Requirements:

  • You could be a great match for this position if you have:
  • A Marketing, Advertising, Communications or related degree (A giant plus, but not required)
  • 5-15 years of experience in marketing
  • Industry knowledge of self-defense and firearms (A giant plus, but not required)
  • The ability to come to an interview with knowledge about our company and what we do
  • High standards for attention to detail (Experience in project management is a giant plus, but not required)
  • A constant hunger to learn and grow
  • High standards, pay close attention to detail and are able to take constructive criticism well
  • Proven time management skills in deadline-driven work
  • Are proficient in G Suite and marketing automated software (i.e. SalesForce Marketing Cloud, Unbounce, VWO - A giant plus, but not required)
  • Solid interpersonal and communication skills and the ability to work with a creative team
  • Demonstrate the Core Values of Delta Defense, LLC

Benefits and Compensation: 

We love our employees so we take good care of them! Cool perks like an on-site fitness center, Wellness benefits, catered lunches, free coffee, helping your professional development. Fun company, outings and events, and happy hours! 

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