Digital Merchandising Coordinator

Purpose of Position:

The Digital Merchandising Coordinator will contribute to the strategy and execute content updates, promotions and product optimization on the Duluth Trading website.

This role will work collaboratively with a cross functional team including Merchandising, Creative and Marketing for the continued success of our site performance and brand.

As a site merchandiser, you will work closely with the rest of your Ecommerce team to maintain an effective, customer-centric website. Contributing to the roadmap, as well as providing recommendations for new functionality.

Candidate must have strong critical thinking, self-motivated and a team player in a fast paced environment.

What You’ll Love:

• Being a part of an innovation-driven organization that is growing fast, and taking care of business through catalog, web and retail stores. 
• Working on a team that makes retail workwear for customers who are smart, straight-talking folks who do everything from pounding nails to shoeing horses and pitching bales. 
• POKING AVERAGE IN THE EYE!

What You’ll Do:

• Merchandise the Duluth Trading website with Manager’s oversight. 
• Determining categories of focus and scheduling of creative web assets including banners, homepage and department page experiences 
• Identify new categories and evaluate the performance of existing taxonomy and assortments with regards to sales and seasonality 
• Provide monthly or event based performance on navigation and assets, while providing recommendations and benchmarks that support them. 
• Review weekly reports and make recommendations for improved merchandising 
• Coordination of content and product storytelling that delivers on our brands humorous positioning 
• Collaborate with our Merchandising & Product teams to ensure we are aligning across all channels on key focuses 
• Execute site promotions and communicate approach with cross functional teams 
• Testing support for web releases, enhancements, bug fixes and AB tests 
• Support our content and personalization initiatives by contributing to the strategy and direction

What We’re Looking For:

• Strong time management skills with the ability to prioritize and multitask while meeting deadlines 
• Collaborative in work effort to execute the merchandising vision, but can work independently with little direction 
• Clear and concise communicator that can effectively manage expectations of a growing channel 
• Proficient computer skills and comfortable learning new systems/tools 
• Analytical skills and confidence in making recommendations based on findings 
• Experience with Business to Consumer eCommerce sites a plus 
• Experience working in content management or similar tools for managing the deployment of products, assets and campaigns 
• Use SEO best practices to continually improve organic search 
• Solid organizational and planning skills 
• Must demonstrate a capacity to operate successfully in a fast-paced, changing environment to make fact-based decisions