Digital Project Manager

Mall of America

ABOUT:

Since opening its doors in 1992, Mall of America® has revolutionized the shopping experience of tens of millions of visitors a year. A leader in retail, entertainment and attractions, Mall of America is one of the top tourist destinations in the country and is known around the world.

HISTORY:

In 1982, the Minnesota Twins and Vikings relocated from the Metropolitan Stadium in Bloomington to the H.H.H. Metrodome in downtown Minneapolis. This created an unprecedented development opportunity for 78 acres of prime real estate. Three years later, the Bloomington Port Authority purchased the stadium site and began entertaining proposals for development. Mall of America was chosen from four final proposals, and on June 14, 1989, developers and local dignitaries broke ground. On August 11, 1992, when Mall of America® opened its doors, 330 stores opened for business and more than 10,000 employees started their first day of work.

TODAY:

Mall of America hosts more than 400 events a year, ranging from concerts, to celebrity appearances and fashion shows. Each year, 40 million people from around the world visit the mall, generating nearly $2 billion each year in economic impact for the state.

https://www.mallofamerica.com

Position Details

Digital Project Manager
Job
Full-time
10/3/2018
Twin Cities Metro
Bloomington, MN

PURPOSE:

Responsible for overseeing the life cycles of multiple internal digital projects. Will navigate an array of internal client relationships, project timelines, last minute changes, and launches by collaborating with the creative and IT. Track emerging trends along with managing digital vendors to fully engage retail and entertainment to embrace omni-channel platforms and create customized experiences for MOA guests.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Oversee digital marketing strategy

  • Create, maintain, and update detailed project plans and timelines that will drive schedule, resources, and client management 
  • Proactively identify and mitigate project risks, and expeditiously resolve project issues 
  • Anticipate potential scope issues and proactively address internally with the client 
  • Capacity to deliver against quality, timing, and cost targets 
  • Increase traffic, sales, sales per square ft. and awareness to Mall of America, its tenants and attractions.

Manage digital marketing & UX/design/development partners

  • Partner with the Digital Marketing Manager on all Mall of America digital properties. 
  • Ensure that all web content enforces brand marketing guidelines 
  • Implement changes to the site's layout and content based on usability testing and website analytics to ensure continued relevance and to cultivate strong relationships with the customer base 
  • Develop and maintain the mobile platform: mobile, sites, applications, tenant portal, CRM integration, data warehouse, data hygiene, directory 
  • Research and integrate innovative technology 
  • Assist with the strategy, build and integration of the email marketing database and opt-in system 
  • Work closely with PR to integrate social media channels into all digital marketing (Spreadfast feed) 
  • Build sponsorship/partner opportunities for revenue-generating assets with sponsorship

Manage analytics

  • Integrate and monitor analytics that are drawn from customer engagements; generate reports to showcase results to fine-tune marketing efforts 
  • Regular, reliable and consistent attendance 
  • Additional duties as assigned.

PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:

  • Bachelor's degree in marketing, communications or related area 
  • Minimum 5 years of experience in digital marketing 
  • Reasonable technical background including WordPress, HTML, etc. 
  • Strong understanding of current online marketing concepts, strategy and best practice 
  • Excellent research and organizational skills 
  • A successful track record in project management 
  • Strong ability to prioritize, perform, and lead in a fast-paced environment 
  • Excellent written and verbal communicator

PHYSICAL JOB REQUIREMENTS:

  • Sitting-spent on computer, phone and meetings - Frequently. 
  • Standing/Walking: Occasionally 
  • Perform repetitive motion (using keyboard) - Frequently 
  • Kneel and bend - Infrequently 
  • Reach at or above shoulder level - Infrequently 
  • Reach at or below shoulder level - Infrequently 
  • Lifting/carry up to 10 pounds - Infrequently 
  • Lift/Carry up to 30 lbs - Infrequently 
  • Stoop/Squat - Infrequently

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