Director of Marketing

We seek a dynamic and goal-oriented storyteller to design, measure and manage programmatic marketing, design, ticketing and revenue strategy, as well as overseeing the box office. Additional responsibilities include managing and planning events.

The Director of Marketing will successfully:

• Craft and execute strategic plans to achieve audience retention and engagement goals, meet sales targets, and expand customer base; set metrics related to those goals, and report on progress to the GD/CEO and board of directors. 
• Supervise box office manager; maintain database with the box office manager and development team. 
• Coordinate and shape PR efforts 
• Produce content for, manage and measure social media (Facebook, LinkedIn, Instagram) and website 
• Select, direct (briefs and metrics), and contract marketing subcontractors 
• Coordinate and plan all advertising for shows with outside media vendors, including OOH, digital, radio, print and television 
• Work with various printing and mail vendors to produce all mailings
• Update website with appropriate content, as needed (Square Space) 
• Create, schedule and measure email campaigns (Constant Contact) 
• Document, plan and track all marketing campaigns and projects. 
• Generate effective group sales packages. 
• Oversee contractor and community relationships. 
• Support relationships with board members, and lead the marketing committee. 
• Work closely with Development staff to recognize donors. Build cultivation/stewardship events, coordinating with the other teams as well as the event chairs. For the annual fundraising events, this includes vendor and committee management. 
• Represent the Florentine Opera as an ambassador at various performances and events. 
• Other duties as assigned.

Skills Desired:

• Project and contractor management 
• 3+ years of event-based sales and marketing experience - arts background preferred 
• Computer literate, comfortable with databases, spreadsheets, word processing, Squarespace, Facebook and Instagram administration. 
• Constant Contact, Sprout Social, Canva and Adobe Suite (basic knowledge). 
• Experience working with Archtics desirable. 
• Ability to work effectively with a wide range of organizational stakeholders, including staff, volunteers, board members and community leaders. 
• Ability to manage and communicate all front-of-house operations, including logistics, staffing and coordination with venues, including the MPAC. 
• Outstanding interpersonal, oral and written communication skills, with focus on ability to write effective sales copy. 
• Demonstrated creativity and strategic thinking, with the ability to take initiative and the willingness to learn. 
• Excellent organizational skills; able to prioritize workload in a timely manner when faced with many deadlines and competing requirements. 
• Strong work ethic, professional manner and appearance 
• Ability to work evenings and weekends as needed 
• Bachelor’s degree preferred 

Requirements:

The ideal candidate will possess strong organizational, analytical, and communication skills, and will have a knack for storytelling and creating extraordinary experiences. We are specifically looking for someone self-driven who’s interested in audience development in a quickly evolving organization.

Reports to: General Director and CEO Type of Employment: Salaried (Mid 70s), Exempt. 

An equal opportunity employer, the Florentine is committed to fostering an environment in which employees from a variety of backgrounds, cultures, and personal experiences are welcomed and can thrive.